проект по теории коммуникаций прости господи

One of the most influential communication theories in the field of design and contemporary art is Marshall McLuhan’s media theory, expressed in the concept «the medium is the message.» According to this theory, the primary impact of communication lies not in the content itself, but in the form and medium through which the message is transmitted.

In the context of design, this means that visual language, interface, material, technology, and modes of interaction are not neutral carriers of meaning. Instead, they actively shape how information is perceived and interpreted. Design therefore becomes a communicative act rather than a purely aesthetic or functional solution.

In contemporary art, McLuhan’s theory is especially evident in immersive and interactive practices such as installations, virtual reality, and digital environments. These forms do not rely on linear narration; instead, they communicate through experience and presence. The viewer is no longer a passive recipient of meaning but an active participant in the communicative process, engaging emotionally, cognitively, and physically with the artwork.

The use of VR technologies in art and design fundamentally changes the structure of communication:

• the distance between the artwork and the viewer is eliminated;
• meaning is perceived as an experience rather than as text or image;
• interpretation emerges through interaction, not solely through authorial intention.

From McLuhan’s perspective, contemporary design and art function as communication systems, where the medium, technology, and form determine not only how a message is delivered, but what the message ultimately becomes. In the digital era, where visual and spatial communication dominate, meaning is increasingly constructed through interaction and immersion rather than through verbal explanation.

Thus, communication theory helps explain why modern design and art prioritize experience, environment, and participation: it is not only what is communicated that matters, but how, through which medium, and with what level of engagement the message reaches the audience.