
Проект на старом портфолио: https://portfolio.hse.ru/Project/238919
Описание проекта
Продвижение Тарусского кинофестиваля среди местных жителей Кампания продвижения направлена на создание атмосферы единства вокруг кинофестиваля, чтобы сделать его значимой частью жизни города Таруса. Мы вводим интерактивные форматы для вовлечения сообществ местных жителей, для создания у тарусян ощущения прямой причастности к фестивалю.
Айдентика
Veery minimalist style logo for «Tarusa International Film Festival», featuring a highly stylized, elegant silhouette of an Afghan Hound. The design should be sharp, modern, and recognizable as a single, continuous flowing line or a flat geometric shape. Use a deep crimson red color (Pantone 1815 C) on a neutral background. The style should be contemporary and sophisticated, avoiding any cartoonish or overly detailed elements. The logo must work as a standalone icon and embody the festival’s values of tradition, creativity, and artistic dialogue

шрифт
Пространство
A sunny, bright afternoon in a charming artisan’s workshop courtyard in a small historic town. Long tables are covered with clay. On a wooden beam or a clean wall, there is a subtle but visible poster or banner with the elegant text «Таруса. Кино. Глина.» (Tarusa. Cinema. Clay.) in a clean, modern typeface. The poster uses the festival’s deep crimson red color. Finished ceramic works dry on shelves nearby. Lush greenery, terracotta pots, a feeling of joy and hands-on creativity. Style of a warm, inviting lifestyle magazine photo.
Продукция/товар
изначальная версия брелка
A stylish, close-up product shot of a premium keychain. The keychain is a solid, dark crimson red metal silhouette of a stylized, elegant Afghan Hound in a sitting pose. Next to the dog, on the smooth surface of the metal, is engraved the clean, modern text «TARUSA FILM FEST» in a sans-serif font. The engraving is crisp and subtle. The keychain lies on a textured background of raw ceramic clay or unbleached linen, tying it to the artisan theme. Lighting is soft and directional, highlighting the engraved text and the sleek contours of the dog. Photorealistic, minimalist aesthetic.
Professional food photography. A beautifully presented specialty dish and drink on a wooden table in a cozy, rustic cafe. The plate and glass feature a minimalist design with a small, elegant crimson logo of a stylized Afghan Hound. A QR code is discreetly placed on the coaster. Warm, inviting lighting, shallow depth of field.
фирменное комбо
Промо-материалы
Dynamic photo of a collaborative street art project. Teenagers are painting a large, colorful mural on a brick wall in a small town. The mural depicts a scene from the classic Soviet film «True Friends» (Верные друзья). The style is between realism and illustration. The scene is full of creative energy.
тематический мурал
A large-scale, impressive public art installation at the entrance to a picturesque historic town. The sculpture is a sleek, abstract form of a running Afghan Hound, made from metal panels in a gradient of crimson red. It stands against a landscape with traditional houses and a river. Dramatic sunset lighting.
Описание процессов производства изображений
Были использованы:
1. Recraft — для генерации изображений
2. Deepseek -для написания промптов и их редактирования
3.Whatthefont — для распознавания и определения шрифта
4. Adobe Color-для создания цветовой палитры на основе изображения