Smile&Go
О проекте
Smile& Go — ивент-агентство, которое организовывает авторские туры, выездные мероприятия и ретриты по всему миру.
Компания предлагает креативные и классные групповые поездки и события, которые помогают незнакомым людям из разных городов собираться вместе и весело проводить время, делясь своими эмоциями и впечатлениями.
Ранее дизайн не соответствовал неймингу бренда. Поэтому в рамках этой работы я предлагаю новый визуальный вариант и айдентику, которые раскрывают и поддерживают смысл названия.
Совместно с ChatGPT была сформулирована метафора бренда: «Smile& Go — это момент старта, когда всё начинается с улыбки. Smile — эмоция перед событием, предвкушение и лёгкость; Go — движение, опыт и путь, который разворачивается дальше. Дизайн бренда я рассматриваю как взлётную полосу: сначала возникает ощущение радости и ожидания, затем появляется направление, маршрут и полёт навстречу новым впечатлениям».
Айдентика
Логотип был сгенерирован при помощи ChatGPT. Промпт: «A minimalist logo for an event agency focused on travel called „Smile& Go“».
Цветовая палитра через Adobe Color.
Шрифт Alkatra был подобран в MyFonts (функция WhatTheFont).
Фирменный стиль: «A bright, minimal flat-lay branding mockup for a travel agency. On a light beige desk background, neatly arranged stationery items: a letterhead, business cards, a spiral notebook, and a pen, all with a cohesive travel-themed design. The brand name „Smile & Go“ with a sun and airplane logo. Color palette of soft blue, white, and warm golden yellow with flowing wave-like shapes. The notebook cover features a commercial airplane flying over the ocean at sunrise. Modern, clean, professional corporate identity style. Soft natural lighting, realistic shadows, high-end mockup photography, ultra high resolution, sharp focus, elegant and airy atmosphere.»
Пространство
Экстерьер: «A large three-story modern office building of the travel agency 'Smile& Go, ' with expressive and attractive architecture without minimalist rigidity, soft shapes and thoughtful details creating a sense of coziness and life, a light facade in white tones with warm blue and yellow accents, large panoramic windows, numerous balconies with lush greenery and flowering plants, natural wood inserts and textured elements on the facade, well-maintained grounds with palm trees, shrubs, and pathways, a glass entrance with an open and welcoming appearance, sunny weather, a sense of movement, joy, and anticipation of travel, the building looks inhabited and inspiring, premium yet friendly style, realistic depiction, daylight, wide-angle view, high detail.»
Интерьер: «A modern travel agency office interior with a warm, welcoming atmosphere. Light natural wood flooring, beige and sand-colored furniture, and soft blue and yellow accents. A cozy lounge area with light gray sofas, armchairs, a wooden coffee table, and decorative pillows. In the background, a working area with wooden desks, white office chairs, and desktop computers. A large wall mural showing a tropical beach with palm trees and a sunset over the ocean. On the left wall, a clean textured white wall with a travel agency logo in blue and yellow. Hanging wicker pendant lights from the ceiling, indoor green plants throughout the space. Bright natural lighting, Scandinavian and coastal design style, minimalist, professional, calm, high-end commercial interior.»
Промо-материалы
Серия из трёх бренд-постеров для ивент и travel-агентства «Smile& Go», выполненных с помощью ChatGPT:
«Poster 1: „A minimalist poster on a white background. A large, emotional photo of a person’s smile—the lower half of the face, a natural, sincere smile, soft daylight, without a full face. The smile is visually emphasized by a thin yellow graphic arc, echoing its shape and creating a sense of a starting point. Premium editorial style, plenty of airiness, purity, and calm. Poster text: „A smile is a start.“ Fine print: Smile& Go
Poster 2: „A connecting poster without people or an airplane. A rich yellow or light neutral background. The same signature route line continues from the first poster and transforms into a dynamic trajectory of movement—smooth blue and yellow lines creating a sense of path, direction, and acceleration. Minimalism, graphic design, a sense of choosing a route and moving forward. Poster text: „Next is movement.“ Small: Go with Smile& Go
Poster 3: A premium poster with a realistic close-up photograph of an airplane—the nose, wing, or turbine—creating a sense of scale and takeoff. Clear skies and natural light. The signature route line logically flows through the airplane and extends beyond the edge of the poster, symbolizing the continuation of the journey. A modern editorial style, a sense of freedom and true travel.
Poster text: „The journey continues.“ Small: Smile& Go event & travel agency General requirements for the entire series: a unified color palette (white, yellow, blue), consistent typography, a sense of air and movement, premium minimalism, visual connection between posters through a single route line, a modern brand design, and no overly cluttered details.»
Футболка: «A photorealistic lifestyle branding photo of a man wearing a white polo shirt with a travel agency logo „Smile & Go“. The polo shirt features a clean, modern graphic design with flowing wave shapes in soft blue and warm yellow colors, and a small airplane icon flying upward. The man is standing on a tropical beach with turquoise ocean water and green hills in the background. He is carrying a brown leather backpack over one shoulder, casual summer travel style. Natural daylight, shallow depth of field, soft background blur. Professional brand photography, clean composition, fresh and optimistic mood, high detail fabric texture, realistic shadows, premium travel brand aesthetic, ultra high resolution.»
Компьютерная версия сайта: «A modern home office workspace with a large desktop monitor on a wooden desk. On the screen, a bright travel agency website with a beach-themed hero section, group of young travelers jumping on a tropical beach, blue and yellow color palette, clean UI design, call-to-action buttons, and travel sections. Minimalist desk setup with a keyboard, mouse, notebook, pencil holder, desk lamp, glasses, and a coffee mug. Soft natural daylight coming from a window, green plants in the background. Scandinavian-style interior, warm and cozy atmosphere. Shallow depth of field, ultra realistic, high-quality commercial photography, 4k resolution, wide-angle shot.»
Мобильная версия сайта: «A modern mobile app landing page mockup displayed inside a realistic smartphone frame (iPhone style), travel agency app UI design. Bright and friendly travel theme with ocean, beach, sky, and palm trees. Hero section with a group of young travelers standing on the beach at sunset, raising their hands together, viewed from behind. Clean, professional UI with rounded buttons, smooth wave-shaped graphic elements, and a soft watercolor texture background. Color palette of light blue, white, and warm golden yellow. Travel branding logo „Smile & Go“ with sun and airplane icon. Call-to-action buttons like „Find Your Trip“ and „Request a Trip“. Cards showing travel destinations (e.g. Paris getaway). High-end UI/UX design, inspirational, airy, optimistic mood, photorealistic smartphone mockup, ultra high resolution, soft natural lighting.»
AI — ресурсы
Использованные нейросети:
GPT Image generator — https://chatgpt.com/ Krea Ai — https://www.krea.ai/app Adobe Color — https://color.adobe.com/ru/ WhatTheFont — https://www.myfonts.com/pages/whatthefont
