Ребрендинг чайного клуба Teaory
Проект на старом портфолио
Культура потребления чая существует многие века. Однако в современных реалиях традиционный формат чайных церемоний не соответствует ускоряемая темпу жизни. Несмотря на это, сама идея перезаполняемого горячего напитка высокого качества, откликнется в каждом
Чайный клуб Teaory не ставит акцент на чае из конкретного региона. Широкий выбор, способный удовлетворить каждого, позволяет гостям клуба узнать больше о культурах различных стран, дает почву для экспериментов и становится предметом диалогов
Сгенерированные носители
Промт:
«Create a realistic mockup of a ceramic cup or thermos for the brand „Teaory“ using the same logo. Minimalist cup with a smooth surface, logo placed prominently on the front, clearly visible. Contemporary and cozy style, emphasizing tea talks and community, allow one-color and monochrome logo versions for embossing or print. Base color of the cup in light beige or white, logo in its original greens or dark green for contrast. Soft, light background, possibly a wooden tabletop hinting at a tea ritual, blurred and unobtrusive, high resolution»
Leonardo.AI
Промт:
«Create a realistic mockup of tea packaging for the brand „Teaory“ using the provided logo. Packaging is a vertical stand-up pouch or premium tea box with a minimalist design, large „Teaory“ logo on the front and plenty of negative space. Modern, clean style focused on tea culture and conversation, soft rounded shapes, subtle green accents echoing the logo, light beige main background, deep and light greens from the logo, small dark serif text for details. Neutral studio background with soft shadows, no distracting objects, high resolution, front or slight three-quarter angle»
Leonardo.AI
Новый вид бренда
Айдентика
Логотип
Промт:
«Create a modern graphic logo for a contemporary tea club called „Teaory“. The brand’s mission is to popularize tea culture and make tea feel modern, stylish, and accessible to young urban people. Minimalist style, clean, flat, with a clear and simple silhouette. Avoid vintage, overloaded details. Include an abstract or symbolic element that combines a tea leaf or teacup with a sense of „theory“, knowledge, or exploration (for example, geometrical shapes, subtle lines, or a modular structure). Sans-serif typography, clean. Variations of green, warm beige, and dark charcoal; allow designer to experiment with one accent color. Show options on light and dark backgrounds, logo must work well in monochrome. Vector-style, high resolution»
Leonardo.AI
Шрифт: Goldplay Semi Bold
Цвета (Adobe Color)
Носители
Промт термоса:
«Create a realistic mockup of a ceramic cup or thermos for the brand „Teaory“ featuring the same modern graphic logo. Minimalist cup or cylindrical thermos, with or without a simple handle; the logo is placed large on the front. Modern and clean style, with a strong focus on the logo and brand colors; allow inversions (light logo on dark background and vice versa). Base color of the object is white, warm beige, or dark charcoal; the logo and small graphic elements use the brand palette. Light and soft background, with a subtle hint of tea atmosphere (blurred background, tabletop), but without stealing attention from the logo. High resolution, 30–45 degree angle so that the logo and object shape are clearly visible»
Leonardo.AI
Промт пакета для чая:
«Create a realistic mockup of tea packaging for the brand „Teaory“. Vertical stand-up pouch or premium tea box with a minimalist design, a clean background, and the logo placed large in the center or in the upper area. Modern style, graphic, without unnecessary details. Use the brand palette with shades of green, warm beige, and dark charcoal; allow one bright accent color. Neutral background, studio-like, with soft subtle shadows to keep the focus on the packaging and logo. High resolution, front or slightly isometric angle, no distracting objects»
Leonardo.AI
Пространство чайного клуба
Промт:
«Create a cozy modern interior for a tea club called „Teaory“. The space should feel like a place for thoughtful conversations over tea: soft warm lighting, a mix of small round tables and a few communal tables, comfortable chairs and benches with cushions. Use a light beige base for walls and main surfaces, with deep and light green accents that echo the logo, plus natural wood textures. Incorporate the „Teaory“ logo in the space: a large wall sign near the entrance or behind the main counter, and small logo applications on menus or wall art. Style: minimalist, clean, Scandinavian‑Japanese fusion, no clutter, plenty of negative space and plants (especially tea-like greenery). High‑resolution interior visualization, wide angle, showing the main guest area and part of the bar/counter zone»
Leonardo.AI
Промо-материалы
Постер
Промт:
«Create a modern promotional poster for the tea club „Teaory“. The poster should communicate the idea of tea, conversations, and community: include the „Teaory“ logo prominently, a short headline like „Tea, Talks & Theory“. Style: minimalist, clean layout, lots of negative space, light beige base with deep and light green accents, subtle leaf graphics echoing the logo. Vertical A3 or A2, high resolution»
Leonardo.AI
Объявление для мероприятия
Промт:
«Create a horizontal event banner for „Teaory“. Include a bold event title, short description (tea tasting, lecture, or club meeting), and call-to-action like „Reserve your spot“ or „Join us this weekend“. Clean style, contemporary, light beige base with green accents, logo on one side and text on the other, clear hierarchy of information. Wide 16:9 or 3:1 ratio, high resolution»
Leonardo.AI
