Поле — брендинг для магазина органических продуктов с помощью нейросетей
Старый проект
Поле — магазин органических продуктов, который объединяет людей, заинтересованных в здоровом питании. Поле предлагает широкий выбор органических продуктов, свежие овощи, фрукты и ягоды, выращенные без использования пестицидов и ГМО.
В основе фирменного стиля бренда лежала метафора салата, смешения вкусов продуктов, которую я также решила оставить в новом стиле
Ссылка на старый проект
Новый проект — айдентика
Работу я начала сразу с генерации упаковок для бренда, чтобы определиться с цветами и остальными элементами стиля. Так, появился логотип, цветовая палитра и графика.
Для определения шрифта я загрузила генерацию на сайт What the font, который нашел несколько похожих. Я остановилась на шрифте Parkson, который используется в логотипе и основном тексте.
С помощью Adobe Color из генерации носителей и упаковок были определены основные цвета для брендинга
Также были выбраны дополнительные цвета, которые используются в упаковках
Носители
1. Prompt: The image shows a medium sized cube shaped cardboard box in a vibrant lime green color with a modern and artistic design. The unique design features abstract shapes in lime and yellow tones, referencing organics. A fair-skinned man in a gray long-sleeved shirt is partially visible opening the box. The background is a neutral gray and the box is placed on a white surface, creating a minimalist aesthetic. The overall aesthetic is modern and eye-catching, appealing to a health-conscious audience ⠀ 2. Prompt: The image shows a cardboard box filled with ripe avocados. The box is rectangular in shape and lime green in color. The design of the box features abstract, flowing shapes in light green and yellow, reminiscent of lettuce leaves. The avocados are bright green, with a textured skin that hints at freshness. The background is muted white, complementing the overall color scheme of the box and its contents. The overall aesthetic is modern and eye-catching, emphasizing the theme of fresh, natural products with an emphasis on sustainability and uniquen ⠀ *на изображения вручную был добавлен логотип
Prompt: The image shows a stylish and vibrant canvas tote bag sitting on a bench. The bag is lime green in color and features a unique design of abstract shapes in light green and yellow, referencing organics. The layout is simple yet attractive, with the design elements creating a modern and artistic look. The bag has two handles, and a small tag on the side features the brand name «Pole» in white letters printed on a matching lime green background. The bench is made of metal, painted a muted green, and the setting is outdoors in a park. The overall aesthetic is modern and eye-catching, appealing to a health-conscious audience. ⠀ *на изображение вручную был добавлен логотип и удалены лишние детали
Prompt: The image shows a lime green plastic shopping basket with a minimalist design placed on a plain white background. The basket has two sturdy handles that are positioned vertically. The shape of the basket includes vertical slats on the sides, allowing for visibility through the basket. The overall look is sleek and modern, emphasizing functionality and simplicity. The lighting is even, casting a subtle shadow underneath the basket, highlighting its three-dimensional form. ⠀ *на изображение вручную был добавлен логотип
Товары
Prompt: The image is a high-resolution photograph with a flat layout. Layout: The composition consists of several colorful packages arranged in a grid. The packages are bright, each in its own color, lime, orange and yellow. On each package, the brand name «Pole» is prominently displayed in a bold black sans serif font. The text «Pole Fruits» is written under the brand name in a smaller font. Unique attributes: The packages have a sealed lid and a clear window, showcasing the organic dried fruit inside. The design includes abstract shapes in contrasting colors, adding a playful element to the package. The overall aesthetic is modern and eye-catching, appealing to a health-conscious audience ⠀ *в изображении вручную были удалены лишние детали и текст
Prompt: The image shows three colorful stand-up pouches of Pole Fruit Smoothies, each a different color. The left pouch is red with white text, the word «Strawberry» and includes abstract flowing circle shapes in red and orange. The middle pouch is lime green with white text, the word «Apple» and includes abstract flowing circle shapes in lime green. The right pouch is yellow with white text, the word «Banana» and includes abstract flowing circle shapes in lime and yellow. Each pouch has a black screw cap on the top. The packaging includes the Pole logo in white. The background is plain white, enhancing the vibrant colors of the pouches. The overall aesthetic is modern and eye-catching, appealing to a health-conscious audience. ⠀ *в изображении вручную были удалены лишние детали
Prompt: The image shows a row of six square plastic bottles with black caps, arranged from left to right. Each bottle contains a different colored liquid, ranging from red, orange, yellow, lime green, to dark green. The bottles are aligned on a light gray surface with a neutral background. Each bottle has a round white label on the front that features abstract colored shapes that reference organics and features the name «Pole» in a modern sans serif font. The text on the labels is white, contrasting with the vibrant colors of the liquids. The labels also include additional text in a smaller font below the logo, providing details about the contents. The overall composition is clean and organized, highlighting the variety and freshness of the drinks. ⠀ *на изображение вручную был добавлен логотип
Рекламные постеры
1. Prompt: The image is a well-lit, high-resolution photograph of a variety of fresh, green produce arranged on a light-colored surface. In the foreground, a round wooden cutting board holds several green apples. Next to the apples is celery. To the right is a cucumber and spinach leaves. The overall composition emphasizes the freshness and variety of the produce, while natural sunlight casts soft shadows across the scene.
2. Prompt: The image is a minimalist high-quality photograph showing a hand pouring a vibrant green smoothie from a blender into a clear glass. The setting is a simple, clean layout with a white background and a white tablecloth. On the table are three glass glasses, one of which is already filled with a green smoothie, and a small white ceramic bowl filled with fresh strawberries. A red apple is placed next to two metal spoons on a white enamel tray. The overall composition is balanced and aesthetically pleasing, emphasizing the theme of a fresh and healthy lifestyle.
3. Prompt: The image above features a light wooden board with three green juice bottles and an assortment of fresh ingredients. The bottles are cylindrical with silver screw caps filled with a vibrant green liquid. Slices of green apples and lemon are neatly arranged around the bottles. Fresh spinach leaves are scattered across the board. The overall composition is bright and fresh, emphasizing a healthy and natural theme.
С помощью ChatGPT-4o был придуман текст для постеров: 1. Dive into the world of health! 2. Natural taste — natural energy! 3. Green smoothie — your path to health!
Prompt: The image shows a modern interior of an organic food store. The mockup features produce, vegetables and fruits with bright lime green accents. There are three 2:3 posters hanging on the wall. The overall design is modern, with an emphasis on functionality and aesthetic appeal, using a color scheme of green, gray and metallic tones to create a cohesive look. ⠀ *на изображение вручную были добавлены постеры, а на них текст
Магазин
Prompt: The image shows the exterior of a modern organic grocery store. The building features bright lime green accents and a curved corner with large glass windows, allowing for plenty of natural light. The store name «Pole» is prominently displayed on the building’s façade. The overall design is modern, with an emphasis on functionality and aesthetic appeal, using a color scheme of greens, grays, and metallics to create a cohesive look. The surrounding area includes parking and landscaped greenery, with trees visible in the background. The sky is clear with few clouds, indicating a sunny day. The overall layout is clean and inviting, highlighting the modern aesthetic.
1. Prompt: The image shows a modern interior of an organic grocery store. The layout features self-checkout counters with bright lime green accents. There are plastic grocery baskets next to the checkout. The overall design is modern, with an emphasis on functionality and aesthetic appeal, using a color scheme of green, gray, and metallic tones to create a cohesive look. ⠀ 2. Prompt: The image shows a modern organic grocery store interior. The layout features a display of produce, vegetables and fruits with bright lime green accents. The overall design is modern, with an emphasis on functionality and aesthetic appeal, using a color scheme of green, gray and metallic tones to create a cohesive look. ⠀ *на изображениях вручную были удалены лишние детали
Prompt: The image shows a modern organic grocery store interior. The layout features a display of produce, vegetables and fruits with bright lime green accents. The overall design is modern, with an emphasis on functionality and aesthetic appeal, using a color scheme of green, gray and metallic tones to create a cohesive look.
Prompt: The image shows a modern, sleek shopping cart station in a retail environment. The layout features a stack of gray plastic shopping carts with bright lime green accents, neatly arranged on a metal stand. Each cart features a green «Pole» logo in a sans serif font, adding a bright contrast to the neutral gray color. In the background is a row of green plastic chairs, overlooking the urban street scene outside. The overall design is modern, with an emphasis on functionality and aesthetic appeal, using a color scheme of green, gray, and metallic tones to create a cohesive look. ⠀ *на изображениях вручную были удалены лишние детали и добавлен логотип
Инструменты
Использованные нейросети: 1. Leonardo.ai — генерация изображений 2. Adobe Color — создание цветовой палитры 3. What the font — определение шрифта 4. ChatGPT-4o — генерация текста
Дополнительные программы: 1. Fgma — редактирование изображений 2. Adobe Photoshop 2024 — редактирование изображений
