Mirare
Ссылка на проект
Описание
Mirare Optics — пространство света и ясности Оптический магазин Mirare — это не просто место подбора очков и линз, а спокойное пространство зрения, где сочетаются медицинская точность и эстетика света. Интерьер выстроен в духе минимализма и прозрачности, вдохновлённый идеями перспективы, фокуса и воздуха. Каждый элемент — от линий освещения до формы витрин — создаёт ощущение внимания и доверия. Цветовая палитра — бело-голубая с акцентами ультрамарина — символизирует ясность и глубину взгляда. Здесь пациент чувствует не технологическую холодность, а интеллектуальное спокойствие, где зрение становится искусством видеть ясно.
Айдентика
Промт для создания логотипа: Logo for the Mirare ophthalmology clinic. Concept: clarity, light, perspective, attention, and professionalism. Style: minimalism, intellectual simplicity, and geometric harmony. Visual idea: a combination of optical and architectural motifs—a symbol of vision, light, and depth. Inspiration: the work of Erik Bulatov: perspective, space, and a sense of the endless sky. The basic shape is a hexagon, symbolizing structure, precision, and focus. Inside, light or linear elements create the sensation of light moving toward the center (the focal point). Color palette: deep blue (#0A1E73)—intelligence, professionalism; ultramarine (#1C3FC5)—the energy of light and perspective; icy blue (#EAF2FF)—clarity and air; white (#F6F8FA)—purity and space. Typography: Neue Haas Grotesk or Inter font, a strict geometric sans-serif; The inscription «MIRARE» is in capital letters, with wide kerning and light breathing between the letters; A thin line or a light accent connecting the sign and the word is possible. Composition: The logo can be either a sign and text or a monochrome symbol; The structure is balanced, with a sense of optical precision; The background is white or a soft gradient from white to sky blue. Image atmosphere: A realistic 3D render of the logo on a clean background or a presentation in a brand book. Key feelings: Clarity · Light · Trust · Perspective · Intelligence · Order.
Промт для создания шрифтовой таблицы: Font table for the identification of the ophthalmological clinic «Mirare». The format is a minimalistic brand guide with typography samples arranged on a clear blue and white background. Style: modern minimalism, intellectual simplicity, clean lines, a sense of air and light. Color palette: White (
F6F8FA), ice blue (
EAF2FF), deep blue (0A1E73), Ultramarine (
1C3FC5), light gray (#DDE6EF). Table contents: Title: «Typography · MIRARE Brand» — thin text, centered, Neue Haas Grotesk Light font. Sections: Primary Typeface: Neue Haas Grotesk Examples: Light / Regular / Bold Application: headings, navigation, logo. Secondary Typeface: Inter Examples: Regular / Medium / SemiBold Application: texts, interfaces, signatures. Each family is represented as visual strings with alphabets (Latin and Cyrillic), numbers, and sample phrases.: «Clarity. Light. Perspective.» «Clarity. Light. Perspective.» Thin dividing lines or light geometric shapes (hexagonal contours) that create a sense of depth and structure. The background is white with a soft gradient in icy blue. The composition is spacious, with plenty of air. The atmosphere of the image is a premium brand guide: purity, precision, clarity. Visualization format: horizontal (for presentation or PDF brandbook), realistic 3D rendering or photorealistic printing board with neat layout. Key feelings: clarity · light · order · intelligence · professionalism.Промт для создания носителей: A vertical cover for the Mirare ophthalmology clinic project portfolio. Concept: light, clarity, perspective, attention, professionalism. Style: minimalism, intelligent simplicity, clean lines, inspired by architectural aesthetics and the idea of inner light. Composition: Vertical format (A4). The central element is the Mirare logo (hexagon + Neue Haas Grotesk lettering) in deep shades of blue or white. Below the logo is the inscription «Project Portfolio» or «MIRARE Project Portfolio» in a thin Inter Light font. A subtle highlight or soft, perspective lines emanating from the center are possible, creating a sense of depth and guiding the eye. Upper right corner: the brand slogan: «Clarity. Light. Perspective.» Color palette: White (#F6F8FA) — purity and air. Icy Blue (#EAF2FF) — transparency and light. Ultramarine (
1C3FC5) and deep blue (
0A1E73) — accents of clarity and focus. Texture and Visual Style: Matte surface, silky paper feel. Subtle diffused light, soft shadows. May feature geometric contours or a translucent hexagonal pattern in the background. Image Atmosphere: Realistic 3D render or photorealistic mockup of a vertical cover placed on a white and blue surface in soft daylight. Key Senses: clarity · trust · light · space · professionalism · silence · perspective.
Продукт
Промт для создания таблеток: Pill packaging design for the Mirare ophthalmology clinic. Style — minimalism, light, perspective, purity of forms. The inspiration is Mirare’s corporate identity: a hexagonal logo, deep shades of blue (
0A1E73,
1C3FC5), sky blue (EAF2FF), white (
DSBEE0) and light gray (#DSDRE0). The basic concept is a sense of clarity of vision, trust, and technological precision. The shape of the package is rectangular, with a matte surface and soft edges. The design includes subtle geometric lines or hexagonal patterns that create the effect of depth and movement of light. On the front side is the Mirare logo and the inscription «Clarity Formula» (or «Vision Support»), made in Neue Haas Grotesk/ Inter font. Additional elements are laconic pictographs, minimal text blocks, accent lines in ultramarine. The atmosphere of the image is a realistic 3D rendering of the product in soft lighting, against a background of a smooth gradient from white to deep blue. Feeling: cleanliness, attention, professionalism, light, trust, clarity.Промт для создания очков: The design of glasses and a case for the ophthalmological clinic «Mirare». The style is minimalism, light, clarity, perspective, inspired by the work of Eric Bulatov and the corporate identity of Mirare. Color palette: Deep blue
0A1E73, Ultramarine
1C3FC5, Sky blueEAF2FF, white
DSBEE0, Light gray #DSDRE0. Glasses: modern, light, with a sophisticated frame — a combination of matte white and metallic blue. The lines are smooth, clean, creating a feeling of air and precision. The frame may include subtle hexagonal elements or gradient color transitions from white to blue. On the shackle is a minimalistic «Mirare» logo or a hexagonal sign in embossed or ultramarine. Case: matte, white and blue, with smooth geometric shapes, minimal fittings, accents in the form of light lines or hexagonal relief. The interior is made of soft material in light gray color, with the Mirare logo inside the lid. The atmosphere of the image is a realistic 3D rendering, soft diffused lighting, and the background is a smooth gradient from white to ultramarine. Visual sensations: cleanliness, attention, professionalism, trust, light, perspective.Промт для создания тапочек: Design of medical slippers for the Mirare ophthalmology clinic. Style — minimalism, clarity, light, perspective. The inspiration is the identity of Mirare: hexagonal shapes, soft transitions of light, a sense of depth and transparency. Color palette: white
DSBEE0, light gray
DSDRE0, deep blue0A1E73, Ultramarine
1C3FC5, Sky blue #EAF2FF. The materials are lightweight matte textiles with a breathable structure, and the sole is made of flexible white rubber. Accents are thin lines or inserts in shades of blue, a gradient or geometric pattern inspired by the hexagon from the Mirare logo is possible. On the top of the slipper is a minimalistic «Mirare» logo or a thin hexagon sign made in blue. The shape is concise, ergonomic, with smooth lines. The atmosphere of the image is a realistic 3D rendering on a background of a smooth gradient from white to ultramarine. Key feelings: cleanliness, comfort, trust, light, intellectual simplicity.Промт для линз: Packaging design of contact lenses for the Mirare ophthalmology clinic. The style is modern minimalism with an emphasis on cleanliness, light and space. The atmosphere is a feeling of clarity of vision, trust and silence. Color palette: White (
F6F8FA), ice blue (
EAF2FF), deep blue (0A1E73), Ultramarine (
1C3FC5), light gray (#DDE6EF). The box is horizontal, thin, with softly rounded edges, made of matte material with a silky texture. On the front side is the Mirare logo (hexagon + Neue Haas Grotesk inscription) in ultramarine. Minimal typography: lettering «Contact Lenses» or «Optical Clarity» in a thin Inter Light font. Light relief or embossing in the form of a geometric hexagonal pattern is possible — a symbol of light, perspective and precision. Without excessive graphic elements — maximum air and space. The background is white or a gradient from white to sky blue, with soft diffused lighting that creates a feeling of radiance from within. The atmosphere of the image is a realistic premium 3D rendering. Key feelings: clarity · light · trust · professionalism · sophistication · calmness.Пространство
Промт для пространства: The interior of an optical store for the Mirare ophthalmology clinic. The concept is a space of light, clarity and perspective. Architecture is minimalism with artistic intelligence; inspiration from the work of Eric Bulatov is the feeling of air, open sky, promising lines and depth. The atmosphere is silence, attention, light, professionalism, trust. Color palette: Matte white (
F6F8FA), ice blue (
EAF2FF), deep blue (0A1E73), Ultramarine (
1C3FC5), light gray (#DDE6EF). Main materials: frosted glass, white metal, acrylic, soft plastic, light wood with a cold undertone. The lighting is diffused, soft, without shadows; hidden light lines that create a feeling of transparent air. The space is open, with smooth geometric shapes and optical lines in the interior — reflecting the idea of perspective and focus. The furniture is minimalistic, with rounded edges, white and blue with accents in ultramarine. The Mirare logo is delicately present in the interior — on a glass partition or wall, in the form of a relief hexagon. The display cases with glasses seem to float in the air, light and transparent. The background is white with a transition to sky blue, a sense of depth and light. The atmosphere of the image is a realistic 3D rendering, premium architectural visualization. Key sensations: clarity · space · light · attention · trust · perspective.
Промо-материалы
Промт для создания буклета: The design of booklets for the ophthalmological clinic «Mirare». The format is a three—leaf booklet (A4 or A5), with a harmony of white space, light and geometry. The style is minimalism, intellectual simplicity, clean lines and a feeling of air. Color palette: Matte white (
F6F8FA), ice blue (
EAF2FF), deep blue (0A1E73), Ultramarine (
1C3FC5), light gray (#DDE6EF). Main visual elements: the Mirare logo (hexagon + Neue Haas Grotesk / Inter lettering); light optical lines symbolizing focus, depth and light; soft gradients from white to ultramarine, creating an atmosphere of clarity; delicate geometric shapes inspired by Eric Bulatov’s perspective and architecture. Interior spreads: Clean typography (Neue Haas Grotesk / Inter Light); structured blocks: «About us», «Our technologies», «Philosophy of Mirare — light and attention»; large fields, photos of light, architectural lines, and the sky (without people). Cover: the Mirare logo in the upper third; the label «Clarity. Light. Perspective.» or «Clarity. Light. Perspective.» the background is a soft white—blue gradient, barely noticeable relief of a hexagon. The materials are matte paper with a silky texture. Realistic 3D rendering of booklets located on a blue and white surface in a modern interior or at the clinic reception desk. The atmosphere is professionalism, trust, silence, inner light.Промт для создания рекламы: Outdoor advertising design on a bus for the Mirare ophthalmology clinic. The concept is clarity of vision, light, perspective, professionalism. The style is minimalism, intellectual simplicity, clean lines, and a feeling of air. Color palette: Matte white (
F6F8FA), ice blue (
EAF2FF), deep blue (0A1E73), Ultramarine (
1C3FC5). The main design elements: The Mirare logo (hexagon + Neue Haas Grotesk inscription) is large and concise.; Slogan: «Clarity. Light. Perspective.» or «Clarity. Light. Perspective.» is a thin, sophisticated font of Inter Light; A soft gradient from white to sky blue, creating a feeling of light; Light geometric lines or hexagonal patterns symbolizing optics and perspective; Without photos of people, there are only shapes, color, light, and typography. Accommodation: modern design bus, clean white body with minimalistic blue accents. The advertising composition covers the side of the bus, integrating with the windows. The atmosphere of the image is a realistic 3D rendering of a bus on the street of a modern city, in daylight, with reflections of glass and architecture around. Key feelings: clarity · trust · Light · Space · modernity · precision.
Описание процессов производства изображений
1. Формулировка концепции бренда. 2. Создание промптов с помощью ChatGPT. 3. Генерация визуального контента с помощью ChatGPT. 4. Финальная сборка презентационных материалов.
