Агентство по возвращению в светлые воспоминания — Lightries
Концепция проекта
Lightries — это агентство, которое помогает людям вновь проживать важные моменты своей жизни. Мы работаем с воспоминаниями, чувствами и внутренними состояниями, возвращая человека к тем мгновениям, где он был по-настоящему счастлив, влюблён, спокоен или жив.
Команда Изначальная версия проекта: https://portfolio.hse.ru/Project/208585
Мы создаём пространство, в котором прошлое не исчезает, а становится доступным снова. Воссоздаём атмосферу, эмоции и ощущение присутствия — чтобы человек мог на время вернуться туда, где ему было хорошо, и пережить этот опыт заново.
Продукт
Целевая аудитория
Молодые люди в возрасте 18–25 лет, которые часто возвращаются мыслями к счастливым периодам своей жизни: детству, юности, первым отношениям или значимым событиям. Для них прошлое — это источник радости и беззаботных эмоций, которых не хватает в повседневной жизни.
Они ищут возможность вновь пережить эти моменты, почувствовать тепло, близость и лёгкость, которые ассоциируются с их воспоминаниями, и погрузиться в атмосферу счастья, которая когда-то существовала.
Портрет и момент, в который хотела бы вернуться
Взрослые люди 25–40 лет, пережившие утрату близкого человека в детстве или юности. Для них воспоминания о прошлом не просто ностальгические, а эмоционально значимые, утраченные моменты, в которых они ощущали заботу, любовь и безопасность.
Они хотят снова пережить эти моменты, вернуться к ощущениям детства, почувствовать тепло и близость, которых сейчас не хватает, и мягко соприкоснуться с утраченными эмоциями в безопасной форме.
Портрет и момент, в который хотела бы вернуться
Офис
Зона погружения, ресепшен
Рабочая зона
Айдентика
Шрифт подобран в https://www.whatfontis.com/ Цветовая палитра создана в https://color.adobe.com/ru/
Постеры
Ai ресурсы
GPT Image generator — https://chatgpt.com/
Crea Ai — https://www.krea.ai/app
Промпты
Команда Create a highly photorealistic group photo of the full team of the «Lightries» emotional memory agency, in a modern, calm office environment that reflects the brand’s dark, atmospheric aesthetic with light as a central theme.
Scene: a diverse team of 8–12 people (different genders, ages and ethnicities) gathered together in the middle of the office space for a team photo. Some are standing, some are sitting on chairs or a low bench, all looking at the camera with calm, thoughtful, warm expressions — friendly but not overly corporate.
Their outfits are minimal smart casual in neutral, darker tones: deep navy, charcoal, soft gray, muted beige accents. No visible logos on clothing.
Faces of all team members should be extremely realistic and detailed: natural skin texture, subtle imperfections, realistic hair, clear eyes with reflections, believable expressions, as if this is a real professional brand photoshoot taken with a full-frame camera.
In the background, on a dark wall, clearly show the Lightries logo: the word «Lightries» in a clean modern sans-serif font, off-white lettering on a dark background. The letter «I» functions as a vertical beam of light, with a small circle above it as a light source. The logo should be softly illuminated, clearly visible but not overpowering the people.
The office interior is minimal and calm: dark walls or deep muted tones, light wood accents, a few neutral sofas, plants with soft lighting, subtle glowing light elements or vertical light lines that echo the brand’s «beam of light» motif. Lighting is low-key and cinematic: soft directional light, gentle shadows, warm highlights.
Overall atmosphere: intimate, emotional, modern, thoughtful — like a creative studio focused on memory, light and human experience. Horizontal composition, ultra high resolution.
Мокап десктопа Create a highly photorealistic image of a laptop placed on a clean, minimal desk, displaying the «Lightries» web platform on the screen.
The laptop is open and viewed at a slight three-quarter angle, showing both the keyboard and the screen clearly. The design of the laptop is modern and realistic (similar to a premium MacBook-style device), with subtle reflections on the screen and body.
On the screen, show the Lightries web interface: — the Lightries logo in the top corner, with the letter «I» acting as a vertical beam of light — a calm, dark-themed interface with soft contrast — interface sections such as: • «Moments» • «Reconstructed Memories» • «Emotional Timeline» • «Sensory Layers» • «Saved Experiences»
The layout should resemble a real, modern web application: a subtle sidebar navigation, main content cards, timelines, soft abstract visual elements inspired by light beams and memory fragments. No readable small text is required, but the structure must look believable and refined.
Desk environment: a dark or neutral desk surface (dark wood or matte neutral), minimal accessories such as a closed notebook, a ceramic mug, a pen, and a small plant. All objects are in muted, calm tones that match the Lightries palette (deep navy, charcoal, soft beige, warm off-white accents). Lighting: soft, cinematic lighting with a clear but gentle light direction, creating subtle shadows and realistic reflections. The screen emits a soft glow, subtly illuminating the surrounding objects.
Background: slightly blurred modern studio or office space, dark and atmospheric but clean and elegant, with no visible branding except Lightries.
Overall mood: intimate, emotional, calm, premium, focused on memory and experience rather than productivity. Horizontal composition, high resolution, photorealistic.
Мокап мобильного приложения Create a highly photorealistic studio-style image of a modern smartphone displaying the «Lightries» mobile app interface.
Place the phone in the center or slightly off-center on a dark, calm background in deep navy or charcoal tones, matching the Lightries brand identity. The background is clean and minimal, with no texture, allowing the light from the screen to stand out.
On the screen, display the Lightries mobile app home or onboarding screen: — the Lightries logo at the top, with the letter «I» acting as a vertical beam of light — a short poetic headline area, such as «Relive what matters» or «Moments return as light» — minimal, elegant UI blocks suggesting features like: • «Moments» • «Emotional Timeline» • «Reconstructed Memories» • «Saved Experiences»
The interface uses a dark theme with soft contrast: deep background colors, off-white text, warm light accents inspired by the logo’s light beam. Rounded cards, generous spacing, and a calm, immersive layout.
Surround the phone with a few subtle props that fit the brand mood: a closed notebook, a simple pen, wireless earbuds or glasses, all in muted, neutral tones (dark gray, soft beige, warm off-white). Props are minimal and do not distract from the phone.
Lighting: soft, controlled studio lighting, gentle shadows beneath the phone, realistic reflections on the screen and edges, the screen emits a subtle warm glow that softly illuminates nearby objects.
Overall atmosphere: premium, intimate, emotional, cinematic, tech as a quiet medium rather than a focal point. Horizontal composition, high resolution, photorealistic.
1 целевая аудитория Сinematic close-up portrait of a young woman, 17 years old, long natural light brown curly hair, soft loose curls framing her face, fair skin with light freckles, skinny, gentle and calm facial features, thoughtful nostalgic expression, looking slightly away from the camera, soft natural lighting, warm tones, shallow depth of field, emotional and intimate mood, realistic photography.
Сцена Сinematic romantic scene of a this young woman with long light brown curly hair wearing a short light blue summer dress, she is skinny, hugging a tall young man with light brown hair under warm summer rain, wet hair and clothes, soft rain drops visible, intimate emotional moment, feeling of first love and happiness, blurred background, shallow depth of field, cinematic lighting, nostalgic atmosphere, realistic photography.
2 целевая аудитория Сinematic close-up portrait of a woman, 30 years old, dark blonde straight short hair, natural minimal makeup, soft facial features, calm and nostalgic expression, thoughtful eyes reflecting a childhood memory, warm natural light, realistic photography, intimate and emotional mood, gentle sunlight filtering through leaves in the background, subtle hint of forest greenery.
Сцена Сinematic nostalgic scene of a young girl and her mother in a sunlit forest, summer day, warm soft sunlight filtering through the trees, the girl collecting berries into a wicker basket, mother smiling gently and fixing the girl’s hair, feeling of safety, love, and childhood warmth, realistic photography, soft focus, peaceful and emotional atmosphere, lush green forest background.
Офис Reception area of Lightries, an emotional agency focused on memories and feelings. Warm and inviting, minimalist yet magical design, interactive wall with soft glowing light beams and abstract memory shapes, cozy velvet seating, natural wood accents, gradient walls with brand colors: warm gold, cream, pastel blue, soft violet, sunlight filtering through large windows, soft ambient lighting, gentle dynamic light effects that evoke memories, organic and flowing forms, cinematic photorealistic rendering, elegant and immersive atmosphere.
Open-plan workspace of Lightries, emotional and human-centered design, transparent partitions and flowing organic shapes, desks with soft warm lighting, subtle beams and scattered light particles symbolizing memories, gradient walls in warm gold, cream, pastel blue, and soft violet, cozy and natural textures like velvet and wood, sunlight through large windows, gentle magical atmosphere, dynamic soft light over desks, photorealistic rendering, immersive and elegant.
Sensory pods in Lightries office, intimate rooms for emotional and memory-based experiences, adjustable warm glowing lights, soft ambient glow, gradient walls in brand colors: warm gold, cream, pastel blue, violet, cozy textures like velvet and wood, flowing organic shapes, interactive displays or projection of light memory patterns, magical and calming atmosphere, photorealistic rendering, immersive emotional experience.
Conference room in Lightries office, warm and emotional design, ambient lighting with subtle glowing light beams representing memories, gradient walls in brand colors: warm gold, cream, pastel blue, violet, elegant minimalist furniture, soft textures like velvet and wood, large windows with natural sunlight, flowing organic shapes and gentle light effects, cinematic and immersive atmosphere, photorealistic rendering, cozy yet sophisticated design.
Логотип Create a clean, modern typographic logo for the brand «Lightries».
Background: deep dark navy or near-black blue, calm and matte.
The logo consists only of the word «Lightries», centered. Use a modern, elegant sans-serif font with soft proportions, calm and timeless.
The letter «I» acts as a vertical beam of light. Above the «I», place a small simple circle representing a light source. From this circle, a narrow vertical beam aligns perfectly with the stem of the «I».
The beam and circle are rendered in a soft off-white or pale warm cream color, standing out clearly against the dark background. No gradients, no textures, no glow effects — purely flat and graphic.
All other letters are off-white, slightly cooler than the light beam, to subtly emphasize the «I».
Style: minimal, editorial, poster-inspired, high contrast, emotional but restrained, not techy, not playful.
No icons, no illustrations, no additional elements. High resolution, suitable for brand identity, website header, posters, and print.
Айдентика Create a comprehensive photorealistic branding merch mockup for the «Lightries» brand, combining office items and textile merchandise in one cohesive visual set.
Scene: A clean studio or flat-lay environment with a deep dark navy or charcoal background, matte and softly lit. The atmosphere is calm, premium, and emotional, with light used as a subtle accent rather than decoration.
Arrange a balanced composition that includes both stationery and apparel:
Office items: — Two or three ceramic mugs in matte dark navy or charcoal, featuring the Lightries logo in off-white. The letter «I» in the logo functions as a vertical beam of light. — A set of round and rectangular laptop stickers with the Lightries logo and minimal graphic elements inspired by vertical light beams or spotlight shapes. — Several branded pens or pencils in muted dark tones (navy, gray, soft black) with a small off-white Lightries wordmark. — A small stack of sticky notes or a notepad in warm off-white or light gray, with a very subtle Lightries logo or light-beam mark in the corner.
Textile merchandise: — A canvas tote bag, hanging or lying flat, in dark navy or muted charcoal fabric, with the Lightries logo printed cleanly in off-white. — A folded hoodie in dark neutral tones (navy, deep gray or soft black), with a small Lightries logo on the chest and a larger minimal graphic on the back inspired by a vertical light beam. — A t-shirt, either folded or on a hanger, in a neutral tone (off-white, soft gray, or muted beige), featuring a very minimal Lightries logo or a short poetic phrase such as «Relive the moment».
Lighting: Soft, controlled studio lighting from above and slightly to the side, creating gentle shadows and realistic depth. Subtle highlights emphasize the logo and the «beam of light» motif without glow or gradients.
Color palette: — deep navy and charcoal as the base — off-white and warm cream for logos and accents — very subtle warm light tone to echo the concept of illumination and memory
Style: photorealistic, minimal, premium, modern, emotional, not playful, not techy.
The layout should feel tidy, well-composed, and aesthetically pleasing, with enough negative space between objects. No other logos besides Lightries. Horizontal composition, high resolution.
Серия постеров 1 Create a photorealistic image of three printed posters for the «Lightries» platform, pasted side by side on a city wall.
Urban environment: modern concrete or brick wall, three large posters at eye level, a few blurred pedestrians passing by.
Each poster has structured content with text and visuals:
Poster 1: Top: Lightries logo. Main headline: «Some moments never really disappear» Visual: vertical beam of light on dark background. Subline at the bottom: «They wait to be felt again.»
Poster 2: Top: Lightries logo. Main headline: «Memory is more than an image» Visual: human silhouette sitting inside the light beam. Subline: «We reconstruct feelings, warmth and presence.»
Poster 3: Top: Lightries logo. Main headline: «Trust the light» Visual: abstract light beam with floating particles. Subline: «Your memories will find their way back.»
Typography is modern, minimal, and readable from a distance. Posters have realistic print texture and slight edge imperfections. Natural daylight, gentle shadows. High resolution.
Серия постеров 2 Create a photorealistic street scene in a modern European city at daytime, showing two different types of outdoor advertising for the «Lightries» emotional memory platform.
On the right side of the image, show a bus stop or citylight poster for Lightries.
Poster design: Background is dark muted navy. At the top of the poster, place the Lightries logo. Below the logo, add a clear headline in a modern sans-serif font, such as: «Relive what matters» or «Some moments deserve to return»
From the letter «I» in the logo, a soft vertical beam of light descends down the poster. Inside the beam, place a calm human silhouette sitting on steps.
At the bottom of the poster, add a short explanatory line: «Visual and emotional reconstructions of meaningful memories» or «We bring back not images, but feelings»
The second advertising surface nearby uses the same branding but a different layout: — logo at the top — headline like «Memory is not lost. It waits.» — abstract light beam with particles instead of a full figure — short call-to-action at the bottom: «Discover Lightries»
Street environment: clean modern buildings, pedestrians walking by, blurred cars, soft natural daylight.
The posters feel clearly readable and informative, not decorative. Horizontal composition, high resol
