Anna Prischepacurated byNatalya Burdenkova
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Ice-chilled lollipops
Longread translated automatically
The project is taking part in the competition
The ice cream is a candy brand with a cold effect from the berries of the Arkhangel forest.
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The branding was based on the metaphor of caramel as ice. Visual communication is complemented by 3d pictures of lollipops and vectoric images of Russian berries that break down. Logo and typography use the refractory of letters over ice
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By refracting printing, an illusion of an invisible icebox is created.
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Original size 2480x1750
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Original size 2480x1750
Original size 2480x1750
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Original size 2480x1750
Original size 2480x1750
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Original size 2480x1750
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Original size 2480x1750
Original size 2480x1750
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