safewave / Ai identity
На плаву — это спасательная продукция от наводнений.
Множество людей, живущих в регионах, часто сталкиваются с угрозами затопления. Люди не успевают сориентироваться в тревожной ситуации, не всегда есть возможность спасти вещи, а порой и самого себя. Мы даем людям чувство спокойствия. Все под контролем.
В проекте использовались ресурсы: Midjourney, Chat gpt, Deep seek, What Font Is, Adobe Color, comos.so, Pinterest
Для начала, я решила изменить название бренда, так как с неймингом на кириллице было бы сложнее работать. Так я запросила в Deep seek 20 вариантов нейминга. Нейросеть хорошо понимает русский язык, поэтому запросы в ней делались на русском языке.
prompt: придумай 30 названий для бренда спасательной продукции от наводнений.
Был выбран вариант «safewave» — что переводится как Волна безопасности.
Логотип
В логотипе я хотела использовать простую графику и прямой шрифт без засечек. Я нашла подходящий референс, который отражал мою задумку.
референс
С помощью Midjourney я создала финальный вариант логотипа, который отражает надежность и контроль над ситуацией
Prompt:
Logo for a rescue product brand that reflects reliability and control of the situation. The logotype should contain the name «safewave». The logo contains simple graphic elements in the form of lines arranged in a circle that all come together in the center, futuristic logotype, technical machine style, grotesque font. Vector, black background.
Создание цветовой палитры и подбор шрифта
Сначала я попросила Midjourney выдать мне картинку красивой чистой воды
Prompt:
Photo of the clearest water in the depths of the ocean, without marine life, it is important to reflect the texture, color and depth of the water --style raw
Затем я воспользовалась Adobe Color, чтобы вытащить из этой фотографии нужные мне цвета, которые хорошо сочетаются, приятны для глаза и точно хорошо будут выглядеть вместе в айдентике бренда.
Затем на What Font is я нашла нужный шрифт, который был максимально похож на тот, что мне выдала нейросеть в логотипе.
Это Madera Bold font.
Носители
Prompt: A high realistic photo of a girl in sports swimming goggles. the girl is wet, she is standing in the goggles. portrait photo. blue goggles. on them is the logo of the brand name «safewave» which made with Madera Bold font. top view. photo processed as on a film camera. --style raw --stylize 50 --weird 100
Prompt: A high realistic photo of a couple standing backwards on the beach and looking at the water, both wrapped in a blue striped towel. There is the BIG white logo of the brand name «safewave» which made with Madera Bold font in the back of this blue striped towel. front view. photo on a Sony camera. Magazine photo session style. --style raw --stylize 50 --weird 100
Prompt: A high realistic photo of an inflatable white circle, on crystal clear water in the sea. on them is the logo of the brand name «safewave» which made with Madera Bold font. photo on a Sony camera. Magazine photo session style. --style raw --stylize 50 --weird 100
Товары бренда
A high realistic photo create a mockup of a white sporty very minimalistic sports backpack, only two pockets, it is made of waterproof fabric. it has a small pattern of straight lines in some places. on the corner is the logo of the brand of flood rescue products name «safewave» which is made with Madera Bold font. the backpack is on a shelf in a store, the display case is made of aluminum, there are also very minimalistic sporting goods nearby. shop in blue tones. photo on a Sony camera. Magazine photo session style, top view
A high realistic photo create a mockup of a a very minimalist aluminum first aid kit, it is open, lying on the display case in the shop, next to it are other aluminum products, on the corner is the logo of the brand of flood rescue products name «safewave» which is made with Madera Bold font. blue tones. photo on a Sony camera. Magazine photo session style, top view
A high realistic photo render of a compass, which is made of transparent plastic, very futuristic, minimalistic design. the compass is on a white surface, blue lighting. next to the compass is the packaging for it. the packaging is white, it depicts graphics in the form of straight simple lines. on the right side of the packaging is the brand logo of flood rescue products name «safewave» which is made with Madera Bold font. photo on a Sony camera. Magazine photo session style, front view
Пространство бренда
A high realistic photo of a very minimalist bright large space flood rescue products stores. mostly everything is made of aluminum, white floors and walls. minimalist sporting goods on display. there are clothes from merch next to the cash register. no people. blue lighting. of the brand of flood rescue products name «safewave» which is made with Madera Bold font. blue tones. photo on a Sony camera. Magazine photo session style, front view
Рекламная продукция
Общий prompt: A high realistic photo create a mockup for a large advertising billboard, horizontal, the billboard has a white background, a white sports very futuristic backpack, on this background there is a hot linear graphics in the form of straight lines, not wavy. There are little bit blue colors, but white dominates. The main slogan on the banner is «Ride the Waves, Trust the Safety» which is made with Madera Bold font. The buildings itself is in the city, in New York, there are a lot of people around. The billboard is on the buildings. photo on a Sony camera. Magazine photo session style. very high resolution
