Umbralis | Бренд ювелирных украшений
Для преобразований за основу был взят проект акцидентного шрифта Сказка, который вдохновлён фольклором и мифической нечистью
(01) — идея и фирменный стиль
image prompt: Gothic silver jewelry (ruby pendant & ring) on dark slate, faded red rose petals. Blurred dark forest background, foggy sky. Moody, desaturated, detailed, dramatic lighting
Я решила создать бренд украшений и аксессуаров, вдохновленный образами сказочных злодеев. Для формирования концепции я обратилась к ChatGPT с запросом: «Formulate a concise description of the brand of jewelry and accessories, inspired by mythical and fairy-tale villains.» А ответ AI был таким: «A jewelry brand inspired by the aesthetics of villains and villainesses from myths and fairy tales. We reinterpret the symbolism of darkness, turning it into exquisite jewelry that embodies strength, insidious charm and fatal magic.».
Так был задан направляющий вектор для проекта, в котором соединяются тёмная эстетика и ювелирное мастерство.
Umbralis — «Of the shadows»
Для подбора нейминга я также попросила СhatGPT написать несколько вариантов, которые бы подходили концепции бренда.
«Umbralis» происходит от латинского слова umbra, означающего «тень» или «призрачный силуэт». Это слово ассоциируется с загадочностью, властью над тьмой и неуловимой магией ночи.
Для создания логотипа использовала Ideogram.ai с промтом: «Minimalistic, elegant logo for 'Umbralis, ' a jewelry brand inspired by fairytale witches. Features a sharp sword emblem and modern grotesque sans-serif font in monochrome black and silver for a sophisticated, mysterious look.».
Для генерации палитры я использовала ChatGPT, чтобы тот описал возможные товары бренда, а затем с этим запросом пришла в Recraft и со стилем hard flash по промту: «Gothic silver jewelry (ruby pendant & ring) on dark slate, faded red rose petals. Blurred dark forest background, foggy sky. Moody, desaturated, detailed, dramatic lighting.» сгенерировала изображение с изделями, по которому уже в Adobe Color собрала цветовую палитру бренда.
С помощью сервиса What Font Is подобрала акцидентный шрифт — Amerigo Md BT. Это классический шрифт с засечками со средней толщиной и сбалансированными пропорциями.
(02) — товары
При генерации украшений я придерживалась коллекций, созданных ChatGPT, и использовала стиль hard flash на всех этапах проекта.
Recraft | Стиль — Hard flash
1. Silver ring with a black pearl, featuring wavy, layered metalwork. Placed on a textured fabric surface, accompanied by a large seashell and dark stone. 2. Silver crown-style ring with a black gemstone, resting on a green folder among books and marble-textured surfaces. Ornate filigree design. 3. Silver ring with a green gemstone, placed in an open velvet-lined jewelry box. Delicate thorn-like metal details surround the stone.
Recraft | Стиль — Hard flash
1. A close-up of a woman’s hand touching textured yellow coral. She wears a silver ring with a black oval gemstone on an ornate band. Below, an aged yellow book with frayed edges rests on a dark surface. The black sleeve contrasts with the pale hand and warm tones. 2. Female hand with elegant ring, decorated with large black stone in a golden frame with decorative elements. The hand is carefully placed on a closed red book with an imprint on the spine. In the background you can see a carpet with an ornament, and the clothes of the model are made in olive-green shade. 3. A close-up of a woman’s hand resting on an aged green book with a worn, textured cover. She wears a silver ring adorned with black gemstones in an intricate setting. Her nails are soft pink, contrasting with the dark ring and deep green tones of the book. The black sleeve adds subtle contrast to the pale skin and vintage aesthetic.
Recraft | Стиль — Hard flash
1. Close-up of hands resting on a sword hilt, adorned with ornate silver rings featuring black gemstones. The setting is a rich red velvet armchair. 2. Albino woman in a dark gown with intricate silver earrings, gazing into an ornate black mirror against a deep blue wall. 3. Woman in a flowing yellow medieval gown stands by the sea, holding a silver sword. A round pendant hangs from her neck, and waves crash behind her.
(03) — упаковка и промоматериалы
Шаг 1: генерация мокапа в Ideogram.ai Шаг 2: улучшение мокапа в Recraft для соответсвия стиля Шаг 3: добавление логотипа в Photoshop
Prompt: Generate a mockup of printed materials for the luxury gothic jewelry brand Umbralis, including an invitation card, envelope, and business cards. The design features deep charcoal, soft ivory, and rich crimson with silver foil accents and gothic serif typography. The envelope is matte black or steel gray with an embossed sword emblem.
Recraft | Стиль — Hard flash
1. Ivory invitation card for a jewelry showcase, placed on layered fabrics in deep blue, charcoal, and burnt orange. A white lily with a silver dagger-shaped handle rests beside it. 2. Umbralis invitation setup, featuring an elegant ivory card with gold lettering, a red satin envelope with a wax seal, a silver ring, and a pale candle in a metal holder. The scene is set on dark velvet fabric.
Шаг 1: генерация мокапов в Recraft | Стиль — Hard flash Шаг 2: добавление логотипа в Photoshop
1. Elegant jewelry boxes in navy blue and ivory, arranged on deep blue velvet and burnt orange fabric. An open box reveals a delicate gold necklace, while earrings and a bracelet rest nearby. 2. Luxury shopping bags in deep navy, ivory, and black, adorned with satin ribbon handles, displayed on an ornate vanity table with red fabric. Scattered pearls and brooches enhance the opulent setting.
Recraft | Стиль — Hard flash
1. Deep blue jewelry box with a black pearl necklace, set against a dark ocean-inspired backdrop with scattered seashells and foamy textures. 2. Elegant jewelry boxes in navy velvet and matte gray, adorned with gold details, placed on a luxurious vanity with a red fabric runner and an ornate hand mirror.
Recraft | Стиль — Hard flash
1. Two elegantly dressed women in black lace gowns, unboxing jewelry in front of an ornate mirror. A deep blue tablecloth and red gift boxes enhance the opulent setting. 2. A luxurious silver ring with a deep red gemstone, displayed in an open black velvet box. The scene is adorned with scattered pearls, a pomegranate, and an ornate dagger on rich red fabric.
(04) — баннеры и плакаты
Recraft | Стиль — Hard flash + наложение логотипа в Photoshop
Prompt: A wide city banner for Umbralis, draped over a historic balcony. Features two identical albino models in medieval gowns, adorned with heavy silver necklaces and statement earrings. The deep red fabric of the banner enhances the jewelry’s shimmer, while the Umbralis logo with a sword motif is centrally positioned. Gothic architecture in the background reinforces the aristocratic mystique.
Recraft | Стиль — Hard flash + наложение логотипа в Photoshop
Prompt: A large vertical city banner for the luxury jewelry brand Umbralis, mounted on an aged stone building. Features an albino model with platinum-blonde hair, wearing a delicate medieval gown and adorned with intricate silver jewelry—layered necklaces, ornate rings, and elaborate earrings. The red background contrasts with her pale complexion, emphasizing the jewelry’s brilliance. The brand’s logo with a sword motif is placed above, reinforcing the gothic elegance.
Recraft | Стиль — Hard flash
Prompt: Outdoor advertisement for Umbralis, featuring two large red posters leaning against a historic building. One showcases a silver sword with the brand’s name, while the other presents a model in dark gothic attire adorned with ornate jewelry. The dramatic contrast of red and black enhances the brand’s bold aesthetic.
(05) — пространство
Recraft | Стиль — Hard flash
1. Luxury jewelry on dark velvet, gold and gemstone-adorned pieces in ornate boxes. Gilded mirror reflects dim light. Gothic swords rest against deep blue curtains. Dark elegance, royal opulence. 2. Gothic jewelry on black velvet, intricate gold and silver with blood-red and sapphire gems. Aged gold mirror, rich red curtains, medieval sword leaning. Dark aristocracy, forbidden wealth.
Recraft | Стиль — Hard flash
Prompt: Gothic luxury jewelry display centered around a dark, twisted tree with golden chain accents. Glass cases on red and white pedestals showcase ornate silver and gold jewelry with crosses, crowns, and dark gemstones. High-arched ceilings, stone walls, and stained glass windows enhance the medieval, enchanted atmosphere. Red carpets and moody lighting add a regal, mysterious allure.
Recraft | Стиль — Hard flash
1. Gothic jewelry boutique exterior. White façade, red arched windows and door, dark blue lower walls. «Umbralis» in gold above a velvet-draped display with candles. Lace-curtained entrance, black canopy with a gold cross. Mysterious, vintage elegance. 2. Gothic jewelry boutique exterior. Black arched façade, red-draped entrance, «Umbralis» in gold. Display windows with silver swords on marble pedestals, lace trim. Dramatic, medieval elegance.
(06) — список инструментов
ChatGPT — генерация идей и промтов (https://chatgpt.com) What Font Is — подбор шрифта (https://www.whatfontis.com) Adobe Color — цветовая палитра (https://color.adobe.com) Ideogram.ai — генерация изображений (https://ideogram.ai) Recraft — генерация изображений (https://www.recraft.ai)
