Сгенерированная айдентика для бренда плитки-конструктора «Плитрис»
Плитрис — это не просто плитка. Это игра. Конструктор. Возможность выразить себя через структуру и порядок.
Проект на старом портфолио (https://portfolio.hse.ru/Project/196048)
Логотип Плитрис отсылает к структуре плитки и элементам традиционного орнамента, соединяя в себе модульность и культурный код. Он прост и геометричен, как сам конструктор, и легко масштабируется — от упаковки до керамического оттиска.
Цветовая палитра Плитрис основана на оттенках природного ландшафта Воронежской области — глины, песка, сухой травы и осеннего неба. Она передаёт ощущение земли, тепла и спокойствия, поддерживая тактильность и природность самого материала.
Палитра
Айдентика бренда Плитрис вдохновлена традиционным воронежским орнаментом — лаконичным, ритмичным и узнаваемым. Эти узоры легли в основу графической системы, подчеркивая связь бренда с местным наследием и ремесленной культурой региона.
Старый товар // Новый товар
Ещё варианты новой версии упаковки
Старый товар // Новый товар
Старый товар // Новый товар
Логотип в среде
Главная страничка сайта
Производственный цех
Офис
Сотрудница вручную придумывает и отрисовывает узоры для новой коллекции плитки
Плитка (сам продукт бренда)
Торговая площадка
Рекламные плакаты
Рассылка плитки клиентам, чтобы они могли подобрать цвет, узор и тд.
Брелок
Шопперы
Худи
Доставка товара
Этапы работы над проектом:
1. В начале был проведён анализ предыдущей версии проекта, чтобы определить сильные стороны и понять, что требует доработки.
2. Сохранив исходный нейминг, был переосмыслен визуальный образ бренда — разработан новый логотип, отражающий идею модульности и вдохновлённый традиционным орнаментом.
3. Появилась концепция нового продукта — плитки-конструктора, который позволяет собирать уникальные композиции без жёсткой инструкции. Для него была создана оригинальная упаковка, подчёркивающая игру и природу местности.
4. Визуальная система строилась на геометрических элементах, вдохновлённых плиточными паттернами и местным декоративным наследием, что сделало стиль Плитрис узнаваемым и цельным.
5. Цветовая палитра была собрана через Adobe Color и основана на природных оттенках региона — глины, камня и земли, связывая продукт с его географическим происхождением.
Промт для обложки:
Create a cover for the brand «PLITRIS», a tile designer. Scene: Bright ceramic tiles on a wooden surface in the open air. There are green hills or mountains with a castle on the background. The lighting is soft, in the golden light of sunset. The name «PLITRIS» is in a minimalist style. Colors: earthy and bright accents. Style: natural and calm.
Промт для цементной затирки:
Create packaging for the premium clay product Plitris. The packaging is a standing paper bag with a minimalistic design. Scene: a package on a stone surface near a building, with greenery on the background. The lighting is daylight.
Design: earthy tones and geometric illustrations reflecting the naturalness of the product. Clear text: Pali tris brand, location and product details. The logo is on top.
Style: eco-modern, playful, professional, with an emphasis on visual storytelling.
Промт для шпателя:
Create a product packaging design for rectangular cardboard box for a trowel (spatula) under the brand Split is. The box is beige with earthy patterns in orange, green, and red. A red-handled trowel is illustrated in the center. The brand name Plitris is bold at the bottom, with Voronezh above it. Decorative geometric borders and a small architectural element (like a dome) are included. The style is clean, modern, and construction-inspired.
Промт для упаковки плитки:
Create a rectangular matte cardboard box for a high-quality trowel by Plitris, leaning against a stone or ceramic wall in soft natural light. A metal trowel with a red wooden handle lies beside it.
The box is beige with a central trowel illustration, framed by an abstract tile shape. Around it are geometric and leaf-like patterns in terracotta, forest green, and muted red. A border of repeating shapes runs along the left edge. The Plitris logo is bold at the bottom, «Voronezh» above it, and a small architectural icon (e.g. dome) adds a cultural detail.
The style is clean, earthy, and modern, evoking craftsmanship and reliability.
Промт для логотипа:
Create a bold, modern logo for Plitris, a tile and construction tools brand. The logo should use strong geometric letterforms with slight curvature, evoking craftsmanship and durability. The «R» should have a stylized cut or diagonal element, symbolizing a trowel or tile edge. Use a clean, sans-serif style in white, placed on a warm terracotta or orange background. The overall look should be contemporary, reliable, and construction-inspired.
Промт для пространства:
1. Create a modern, open-plan office for Plitris, a tile and construction tools brand. The space features high ceilings, exposed concrete, large windows with city views, and bright natural light. The interior combines industrial elements with colorful tile-inspired accents. A bold Plitris logo is displayed on a white feature wall. Workstations are organized symmetrically with light wood desks and white partitions. Pops of color appear in wall decor and design samples on tables, echoing the brand’s focus on craftsmanship and creativity. The style is clean, professional, and visually tied to architecture and design.
2. Create a small open-air retail booth for Plitris, a brand specializing in decorative tiles. The structure is compact, modern, and tiled in white brick with green trim. It features a clean, minimal roof and open layout. The booth walls are covered with colorful, detailed tile samples arranged in a grid—showcasing geometric and floral patterns in greens, oranges, and earthy tones. The Plitris logo is prominently displayed above the entrance. The counter displays more tiles and design catalogs. The booth stands on a tiled platform, blending seamlessly into the urban plaza setting. Style is artistic, inviting, and rooted in craftsmanship.
3. Create an industrial tile production workshop for Plitris, a brand specializing in ceramic tiles. The space is large and well-lit, with high ceilings, bright LED lighting, and organized workstations. Workers in uniforms and protective masks are carefully assembling and inspecting tiles on large worktables. Surrounding the area are stacks of raw and finished tiles on wooden pallets. The environment is clean, spacious, and efficient, with a strong sense of craftsmanship and precision. Style is realistic and functional, conveying the scale and detail of a high-quality tile manufacturing process.
Промты для носителей:
1. Create a street advertising poster for Plitris, a tile brand inspired by traditional and folk aesthetics. The poster features a stylized portrait of a woman in traditional Eastern European attire, illustrated in a vintage, dot-shading style reminiscent of woodcut prints. The background has tile textures and symmetrical decorative patterns. The branding is bold and modern, with the Plitris logo and a location tag reading «Voronezh, Latrenskoye». The scene is set in an urban street environment, with tiled walls, people walking by, and ambient city lighting. The style combines modern urban design with folk-inspired art.
2. Create a curated outdoor layout of artisanal ceramic tiles for a brand called Plitris. The tiles are arranged neatly on a concrete surface, each showcasing a different bold, geometric or folk-inspired design. The styles vary from embossed textures to colorful, hand-painted patterns in earthy tones and bright accents like red, teal, mustard, and green. The tiles are square, thick, and rustic, evoking a handcrafted feel. The background is minimal, with neutral paving stones and a few natural elements like bamboo fencing and greenery. High-resolution, realistic lighting and shadows enhance the texture details.
3. Create a minimalist product display of handmade ceramic keychains from a tile brand named Plitris. The keychains are rectangular and crafted from colored ceramic, featuring traditional folk patterns with flowers, leaves, and geometric symbols in earthy tones like terracotta, ivory, and forest green. They are neatly arranged on a soft pastel background, each attached to a polished silver metal ring and chain. The design style matches rustic ceramic tilework, with intricate hand-painted details. The brand name «Plitris» is subtly included in a delicate serif font with a floral logo accent.
4. Create a neatly arranged ceramic tile sample kit on a light kitchen counter with white subway tile backsplash. A cardboard box with a minimalistic black logo reads «Plitris» and includes the text «Voronezh, Latinenskoye Clay Deposit.» The open box reveals a grid of colorful ceramic tile samples, arranged by tone from earthy browns to greens, blues, reds, and yellows. Next to it, another white tray showcases decorative mini tiles with geometric and stripe patterns. A multicolored patterned tile stick lies on the counter, along with a few loose square tiles. Natural lighting, clean Scandinavian-style composition, branding focus.
5. Create a white cargo van with a bold modern logo on the side reading «PLITRIS» and «Voronezh Latienskoye» underneath it. The van is parked on a construction site with visible elements like dirt ground, stacked wooden pallets, bricks, scaffolding, and an unfinished multi-story building with exposed red bricks and concrete beams. Bright daylight casts natural shadows. The branding on the van includes a geometric emblem above the name, suggesting a tile or construction theme. Clean, professional visual style with emphasis on industrial and architectural context.
6. Create a person holding a stylish cotton tote bag featuring a vintage-style illustration. The tote bag has the word «Plitris» in bold serif font and the phrase «Voronezh Latienskoye» below it. The design includes traditional, hand-drawn architectural elements such as houses with ornate roofs and pillars, alongside botanical motifs like leaves and flowers in green and red. The person is casually dressed in blue jeans and sneakers, walking indoors up tiled stairs. The scene is cozy, bright, and designed in a minimal, Scandinavian-inspired aesthetic with wooden and white elements.
7. Create a close-up of a person wearing a light gray hoodie with a minimalist and modern design. On the chest of the hoodie is a bold navy blue logo that reads «PLITRIS» with a small geometric tile-inspired symbol above the «T». Below the logo is the tagline «Åssemble Anything» in a clean sans-serif font, and underneath that, the phrase «originates from Voronezh» in lowercase. The hoodie has thick drawstrings and is worn in front of a colorful tiled wall with Mediterranean or Moroccan-inspired patterns in vibrant reds, blues, yellows, and greens. The overall look is stylish, fresh, and urban.
Использованные программы:
1. Recraft ai 2. ChatGPT4 | Midjourney 3. Adobe Color
