skinkin / бренд кожаной одежды
ОРИГИНАЛНЫЙ ПРОЕКТ
КОНЦЕПЦИЯ
основной идеей бренда является создание «кожаного гардероба». из кожи мы создаем «нетипичные» для этого материала вещи. миссия бренда — с помощью одежды подарить девушкам и женщинам уверенность и силы быть лучшей для самой себя.
«кожа стала для меня защитным костюмом, который я надевала, выходя из дома. я претворялась сильнее, увереннее и значимее, пока окружающие и я сама наконец не поверили в это»
НЕЙМИНГ
оригинальное название — in k in, придумано на основе моей фамилии — инкина.
при ребрендинге проекта хотелось сохранить отсылку к старому названию, но сделать его более ироничным/каламбурным. для создания нового название был использован chatGPT. нейросеть предложила название second skinkin, из него я оставила skinkin для финального варианта нейминга.
prompt: - write 20 options for rebranding the name for a black leather clothing store with the name inkin. include the word inkin and make it punning
ВИЗУАЛИЗАЦИЯ ПРОДУКТА
promts:
- a black leather long sleevs coat in the style of rick owens.
- women’s leather coat with long sleeves and a collar, designed in the style of Balenciaga, product shot on a white background, front view.
- a black leather jacket with zippers on the front and long sleeves, designed in the style of rick owens.
- a black leather long sleevs in the style of rick owens.
promts:
— a black leather shorts white background in the style of rick owens.
— a black leather skirt white background in the style of rick owens.
— a black leather skirt white background in the style of rick owens.
— a black leather pants white background in the style of rick owens.
ЛОГО
первым этапом при создании логотипа стал запрос: «vector logo for black leather brand with name inkin».
одним из результатов оказался шрифтовой логотип, выдавленный на черной коже. это решение показалось мне довольно скучным, но оно вдохновило меня на создание логотипа в виде текста, выдавленного на человеческой коже.
promt:
- photograph, close-up of the back of a woman’s neck with «skinkin» text embossed in it, in a pinkish light color, with visible skin texture.
УПАКОВКА
ПОСТЕРЫ/РЕКЛАМНЫЕ КОМПАНИИ
promt:
- poster with a photo of an old woman with the text «skinkin» and below it, written in black ink on her face, she has long blonde hair, very white skin, her eyes have dark circles under them and there is some thinning gray eyebrows 7K in style of willy vanderperre
promts: - a black mannequin wearing an all-black leather dress with long sleeves and a neck ruff stands in the corner of a room with green wallpaper, next to white stairs, in the style of tim walker.
- a model in a black balaclava and long leather skirt, sitting on a bench in the street with high heels, photographed in the style of tim walker.
promt:
— a view from the side, with the subject lying on their stomach wearing black leather pants, looking at the viewer against a white background. the subject is also wearing leather knee-high boots. this appears to be a photography work.
promts:
— full-body shot of an androgynous male model with very long blonde hair, wearing a black leather trench coat and sitting on a chair in the middle of a white room.
— view from the side of a man in black leather pants laying on a white floor, back view, low-angle perspective, photorealistic.
- a closeup of the top half and skirt from an oversized leather sleeveless shirt dress in the style of miu miu. The dress has a sleek texture and a metallic sheen that reflects light. It is made with high-quality, smooth black nappa leather in the style of calvin klein.
ВИЗУАЛИЗАЦИЯ ПРОСТРАНСТВА
prompts:
— A black-and-white photograph of an interior room with one large, dark pipe protruding from the wall. The ceiling is slanted, and there is furniture on the floor, including a sofa in front of the pipe.
— Black leather coat hanging on the wall, gray concrete background, brutalist style, simple and elegant, high-end texture, front view of hanging from the ceiling, studio lighting, minimalist design, clear details, neutral tones, soft shadows, high-resolution photography, professional product shot.
— Black plastic-covered daybed in the middle of an underground concrete gym, with a grunge industrial aesthetic.
prompts:
- A minimalist store with black concrete walls and a gray floor, showcasing an abstract, curved reception desk made of stone. The space includes white walls and windows on one side for natural light, creating a modern yet comfortable atmosphere. There is also a dark gray rug under the front counter area. A few hang in various parts of the room, adding to its sleek design.
— A black-and-white photograph of an interior room with one large, dark pipe protruding from the wall. The ceiling is slanted, and there is furniture on the floor, including a sofa in front of the pipe.
— A photograph of an empty room with gray curtains on the left and right, concrete walls in a dark gray color with small graffiti details, black metal hangers hanging from ceiling to floor, an empty fashion rack in the center of the space, a concrete floor, a concrete wall on one side of the space covered by white fabric, and ambient lighting. The image is hyper-realistic and detailed.
НЕЙРОСЕТИ
- chatGPT
