Бренд экзотических йогуртов YOLOW глазами AI
Данная работа иллюстрирует, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив новые детали. В качестве исходного материала для ребрендинга я использовала проект по брендинга йогуртов с экзотическими вкусами, переосмысливая его на всех уровнях коммуникации: упаковка, плакаты, интерьер.
Исходный проект
Ребрендинг глазами Ai
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как Ideogram Ai и Leonardo Ai для генерации основной части коммуникации, а также MyFonts, Microsoft Bing и Chat GPT.
Я использовала стилистику предыдущего проекта как основу нового стиля, оставляя узнаваемость бренда, интегрируя цветовые и некоторые стилистические решения для достижения желаемого эффекта.
Генерации логотипа и айдентики выполнена с помощью нейросети Ideogram Ai, а поиск шрифтового решения — MyFonts.
Логотип
/promt: create minimalistic vector logo for company named «YOLOW» that sells yogurt with exotic fruit taste, main colors are vibrant magenta pink and lime green
Айдентика
/promt: create a 'YOLOW' yogurt mockup with a business card, envelope, and letterhead in a playful retro style. Use pink, lime green, and brown, with rounded typography and fruit-inspired shapes in a flat, layered design
Плакаты и баннеры
Для генерации плакатов была использована нейросеть Ideogram Ai.
(1 — 2) /promt: create a vibrant poster for the 'YOLOW' exotic fruit yogurt, featuring the slogan 'Taste the Tropics! ' in bold, playful typography. Use bright pink and lime green. Show a yogurt cup with a tropical fruit design, surrounded by organic shapes resembling fruit slices and seeds. Use a flat, layered vector style with a paper-cut effect for a fresh, retro-inspired look.
(3) /promt: create a bold 'YOLOW' poster with the slogan 'Feel the Flavor! ' in vibrant pink and lime green. Use thick, rounded lettering with tropical fruit-inspired shapes and subtle shadow details for a fresh, lively feel
/promt: create a horizontal billboard mockup for 'YOLOW' exotic fruit yogurt, featuring the slogan 'Feel the Flavor, Embrace the Chaos! ' in bold, rounded typography. Use pink, lime green, and brown accents. Place a yogurt cup with a tropical fruit design, surrounded by fruit slice and seed shapes. The design should be flat, layered, and retro with a paper-cut effect. The billboard should be against a clear blue sky, with no cars or roads in the background
(1) /promt: create a vintage pop art poster for 'YOLOW' yogurt with the slogan 'Fuel Your Day with Flavor! ' Use pink, lime green, bold dots, and comic-style line work. Feature a yogurt cup with a fruit explosion and retro blocky typography with speech bubbles for a playful, dynamic look
(2) /promt: create a collage-style poster for 'YOLOW' yogurt with the slogan 'A Spoonful of Paradise! ' Use cut-out textures, hand-drawn fruit, and shades of pink, lime green, and earthy tones. Feature a yogurt cup surrounded by tropical leaves and fruit slices, with a flowing script font for an exotic, handcrafted feel.
(3) /promt: create a minimalist poster for 'YOLOW' yogurt with the slogan 'Taste the Tropics! ' Use a sleek layout, white space, and vibrant pink and lime green colors. Place a yogurt cup with subtle tropical fruit patterns and clean sans-serif typography. Add minimal fruit shapes for a fresh, contemporary feel.
/promt: create a mockup of a 'YOLOW' yogurt poster with the slogan 'Feel the Flavor! ' in bold, playful typography, using pink and lime green. The billboard is set in a vibrant urban Israeli environment with stone buildings, Hebrew signage, and bustling streets. The design features tropical fruit illustrations and playful shapes, giving the poster an exotic, fresh feel that stands out in the lively cityscape.
/promt: create a 'YOLOW' billboard with the slogan 'Life’s Short — Eat the Tropics! ' in fun, rounded lettering. Use pink and lime green, with tropical fruit illustrations around a yogurt cup. Place it along a sunny Israeli street with local buildings.
Упаковка и POS-материалы
/promt: create a mockup of an eco-friendly carton box with 'YOLOW' yogurt cups, featuring pink, lime green, and brown colors and playful fruit patterns. The box is displayed on a market stall or grocery shelf in an Israeli setting with Hebrew signage, reflecting the brand’s sustainable identity.
/promt: create a mockup of 'YOLOW' yogurt packaging in a freezer. Use bright pink and lime green colors with fun tropical fruit designs. Place the cups on a cold shelf with a little condensation to show it’s frozen.
/promt: create a 3D render of YOLOW yogurt cups on a supermarket shelf. The cups feature a fun, dynamic design with magenta pink, lime green, and tropical fruit illustrations. They are placed alongside other products, creating a warm, modern atmosphere.
/promt: create a shelf wobler mockup for YOLOW exotic yogurts. The wobler features magenta pink and lime green colors, with a dynamic, fun design. In front, display the wobler, while behind it, several rows of YOLOW yogurt cups with vibrant, playful designs are shown. design of cups is also pink and lime green with tropical fruits and dynamic design. The yogurts are surrounded by other products on the shelf, creating a lively, eye-catching display.
/promt: create a mockup of a 'YOLOW' yogurt cup with a tropical fruit pattern in pink and lime green, featuring mango and passion fruit illustrations. Place it on a table at an outdoor Israeli café with subtle details like a Hebrew menu and local architecture for an inviting vibe.
/promt: create a mockup of a person enjoying 'YOLOW' exotic fruit yogurt on an Israeli beach. The yogurt cup should feature pink and lime green colors with tropical fruit illustrations and bold 'YOLOW' naming. Show the person savoring a spoonful with the Mediterranean Sea, sandy beach, and vibrant coastal background.
Дополнительные носители
/promt: create vibrant stickers for the 'YOLOW' yogurt brand with bold logos and slogans like 'Taste the Tropics! ' in bright pink and lime green. Add tropical fruits and organic shapes like slices and leaves. Keep the style flat with a paper-cut effect for depth, capturing YOLOW’s fresh, fun vibe. Perfect for decorating yogurt cups and more.
/promt: create a stylish t-shirt for an exotic yogurt brand, worn by a person standing on the beach. The person is visible from the waist up, showcasing the full t-shirt design. The shirt features vibrant pink and lime green with a tropical fruit illusrations and orange-yellow accents. The text 'Say YOLOW! ' is in a bold, fun rounded font
Экстерьер и интерьер
Чтобы сгенерировать здание офиса бренда YOLOW сначала я использовала нейросеть Chat gpt, чтобы получить пять промтов — идей внешнего вида этого здания, а затем, по полученным промтам сгенерировала изображения в нейросети Ideogram ai
/text promt: write me 5 prompts about what an office building in Tel Aviv for the exotic yogurt company 'YOLOW' might look like
Результаты Chat gpt:
(1) /promt: an eye-catching office building for 'YOLOW' in central Tel Aviv, designed with a fun, fresh vibe. The exterior is decorated with bright, tropical colors and organic shapes that evoke the exotic flavors of the company’s yogurt. The building includes outdoor spaces with palm trees, a large sign with the ‘YOLOW’ logo, and natural textures like wood and stone, creating a welcoming and playful atmosphere
(2) /promt: an innovative and creative office building in central Tel Aviv for 'YOLOW, ' an exotic yogurt company. The design combines modern architecture with nature-inspired details, like large planters with tropical plants at the entrance and colorful geometric patterns on the building’s exterior. The branding is bold and fun, with the 'YOLOW' logo displayed prominently. The overall aesthetic is fresh, inviting, and vibrant, reflecting the exotic flavors of the yogurt
(3) /promt: A striking, modern office building in Tel Aviv for 'YOLOW, ' a brand that specializes in exotic yogurts. The building’s facade features a mix of geometric patterns and vibrant colors inspired by exotic fruits and tropical landscapes. The design incorporates natural elements like bamboo, stone, and plenty of glass to bring in natural light, reflecting the brand’s fun and health-conscious approach.
(4) /promt: A vibrant and modern office building in the heart of Tel Aviv for 'YOLOW, ' an exotic yogurt company. The building features a sleek, futuristic design with bold colors and tropical-themed accents. Glass windows display eye-catching murals of exotic fruits, and the entrance is adorned with lush greenery and playful signage. The space embodies the creative, adventurous spirit of the brand.
(5) /promt: A contemporary office building for 'YOLOW' in Tel Aviv, blending modern architecture with elements that evoke the exotic nature of the yogurt products. The facade is a mix of glass and bright-colored panels, with patterns inspired by tropical fruits. A large, artistic mural of a yogurt bowl with exotic toppings adorns one side of the building, creating a playful and eye-catching look.
(1) / promt: the 'YOLOW' office features a sleek, tropical design with white walls and bold, colorful accents. It includes collaborative areas, comfortable seating, and whiteboards. Large windows let in natural light, and greenery fills the space. Modern workstations and a central kitchen showcase yogurt products while serving as a breakroom
(2) /promt: the 'YOLOW' office interior combines modern minimalism with tropical charm. It features an open layout with flexible workstations, creative zones, and a cozy lounge. The walls have exotic fruit murals, and the light wood floors are complemented by textured rugs. A central feature wall showcases the 'YOLOW' logo, with a tropical garden adding to the fresh, natural vibe.
(3) /promt: the 'YOLOW' office has a vibrant, playful interior with a tropical color palette inspired by exotic fruits. The open layout includes modern furniture, plenty of greenery, and large murals of tropical landscapes and yogurt bowls. Cozy workspaces feature wooden desks and bean bags, while a central lounge with a juice bar serves yogurt-based drinks
/promt: create the 'YOLOW' production facility features modern machinery in a clean, efficient layout, with playful pink and green accents. The floor has high-tech yogurt-making equipment, storage tanks, and pasteurizers. The walls are decorated with colorful fruit murals, and the space is bright with natural light. The overall vibe is fresh, functional, and reflects the brand’s fun, tropical style.
