«ОБЛОМОВ ОВРАГ» — брендинг игры при помощи нейросети
Промпт обложки: «a plastic bookmark designed like a firey peacock feather, it is laying in green grass and has an orange glow. The bookmark has an orange and yellow color palette, it has a simplistic and cartoony design. Photo from above.»
Илья и Леший — главные герои.
Суть игры — мальчик Илюша спускается в овраг под деревней и попадает в сказочный лес. Героя встречает Леший и поручает найти пять перьев жар-птицы.
АЙДЕНТИКА
Логотип игры и цветовая палитра.
Промпт логотипа: «a big logo with a natural motive with a serif font, the big text says „Oblomov’s forest“. The logo is circular with a silhouette of a cartoony 19th century boy in the background. Color palette: orange, gold, dark green.»
Логотип на рекламном стэнде.
промпт мокапа: «mockup for an advertisment on the street, the space for the ad is left white. 4k, professional photo, mockup.»
Содержание вставлено вручную.
Верстка промо-материалов.
Промпт: «identity branding for a brand called „Oblomov’s Forest“. Predominantly serif fonts, color palette is dark teal, gold and burning orange.»
ИГРУШКИ
Центральная тема игры — игрушки. Это создает большой простор для создания мерчендайза.
Например, на протяжении игры главному герою помогают одушевленные матрёшки, которые можно преобразовать в реальные игрушки в рамках рекламирования игры.
Варианты плюшевой игрушки главного героя.
Промпт: «Cute plush toy of a 19th century blonde boy with a white blouse and brown pants and shoes, with a little bag over his torso. He has locks of gold hair and big blue eyes, a blush and a smile. Cute proportions, white background, plush toy, promotional photo, 4k, professional photo.»
Варианты игрушки–матрешки в азиатском стиле.
Промпт: «concept photo of toys, matreshkas with japanese geisha design elements, composition: FIRST matreshka is big and red, second matreshka is orange and smaller, and third matreshka is yellow and a small baby. Each of the three matreshkas have a unique but simplistic design. professional photo, high detail, 4k, soft lighting, professional design, toy design.»
Бычок из игры в виде настоящей игрушки.
Промпт: «a simple traditional russian whistle toy, an angry black ram with A BIT OF accents of russian ornaments of green and red flowers, little yellow eyes. The ram’s muzzle is red, horns have yellow stripes, hooves are red and torso is ornate. Simplistic design, mostly black. black, red, green and yellow palette. NOT EXTREMELY ORNATE. SIMPLISTIC. White background, 4k professional photo, promotion.»
Игрушечная птица.
Промпт: «a simple traditional russian whistle toy bullfinch bird with A BIT OF accents of russian ornaments of green and red flowers, little yellow eyes. The bullfinch’s beak is red, and his big red belly is red. Simplistic design, mostly black. black, red, green and yellow palette. NOT EXTREMELY ORNATE. SIMPLISTIC. White background, 4k professional photo, promotion.»
Плюшевая игрушка жар-птица.
Промпт: «soft plush toy of the firebird from russian folklore. It has a big torso, long neck and small head with small yellow dots for eyes, long tail with big firey feathers similar to a peacock, and big wings with firey feathers. The color palette of the toy is orange, yellow and red. White background, professional photo, promo, 4k.»
Леший — варианты плюшевой игрушки.
Промпт: «plush toy of a forest spirit character on a white background, he has a large body with black drapes flowing down like a dress, with red traditional russian ornaments, his back is hunched with a big green mossy robe on top, covering the top of his body. His face is hidden by a wooden deer mask, he has yellow pinprick eyes and big antlers. natural color palette, russian ornaments, cute stylised plush, professional promotional photo, soft lighting, white background, 4k»
ПРОСТРАНСТВО — детская библиотека
Игра основана на отрывке из «Обломова» и включает в себя множество элементов из русских сказок. Бренд может сотрудничать с детской библиотекой и способствовать образованию юных игроков.
Интерьер библиотеки использует природные цвета и теплое освещение.
Промпт всех пяти картинок: «a professional photo of a cozy children’s library, inspired by natural design. Furnite is adorned in russian (hohloma) ornaments. Warm lighting. Primary colors of the furniture are brown with yellow, green and red as accents.»
Отдельные части библиотеки посвящены героям игры.
Комнаты в стиле жар-птицы.
Промпт: «а professional photo of a cozy children’s library, inspired by natural design. Furniture is adorned in Russian (hohloma) ornaments. Warm lighting. The room has a big drawing of the firebird from russian folklore. The furniture stylized with the theme of the firebird — it has firey colors and flame-like patterns.»
Раздел библиотеки, посвященный Лешему.
Промпт: «a professional photo of a cozy children’s library, inspired by natural design. Furniture is adorned in Russian (hohloma) ornaments. Warm lighting. The room has a big drawing of a wood goblin from russian folklore. The furniture stylized with the theme of the wood goblin- it has dark and green colors and ornate drapes.»
ЗАКЛАДКА ДЛЯ КНИГ — перо жар-птицы
Помимо игрушек, коллекционные предметы, которые собирает главный герой, могут стать тематическим мерчендайзом игры.
Вариации книжной закладки.
Промпт: «a professional promotional photo of a bookmark in the shape and design of a firebird’s feather. The stylized bookmark is in the book, the bookmark is VERY SMALL AND COMPACT, the photo is taken from above. The design of the bookmark is cartoony and stylized, simplistic. The feather has a big yellow portion in the middle, with big shapes coming out of it. It is shaped like an upside-down drop. The bookmark is made out of paper. Professional photo, depth of field, soft studio lighting, professional design, promotion»
Все изображения сгенерированы с помощью нейросети midjourney. Для детального управления дизайнами использована функция вариации отдельных частей изображения, а также апскейла изображения с новым промптом.
Изображения сгенерированы исключительно на основе промпта, без использования исходных картинок.
