Alien Fresh. Ребрендинг.
Alien Fresh — бренд, представляющий яркие дезодоранты, навеянные инопланетной тематикой. Основная идея в том, что все дезодоранты бренда можно перезаправить любым из представленных рефиллов с необычными ароматами. Это даёт покупателю возможность менять свой запах, не покупая новый дезодорант.
Айдентика
Для ребрендинга было решено оставить прежнее название, а вместе с ним переехала и общая концепция логотипа. Он так же остался шрифтовым, осталось старое опоясывающее кольцо, однако теперь он обрёл цвета.
Промпт: Image of a logo for an imaginary brand of alien-themed deodorants. It should be text-based and not have any characters or mascots on. It should be inspired by y2k aesthetic and use an authentic font. Make it look futuristic and alien-ish. The background should be plain black. Make the text say «alien fresh» only. This will be the name of the brand. Make the logo very simplistic in the amount of details, but don’t oversimplify it, keeping the y2k alien aesthetic. Make the logo have a holographic outline, make the inner part holographic. Make the lines themselves black.
Продукт
Для генерации дезодорантов со сгенерированным заранее логотипом, необходимо было прикрепить его к промпту в Chat GPT в виде изображения.
1. An image with 4 deodorant sticks slightly floating above the ground. The deodorant sticks design should be inspired by the Y2K aesthetic and alien theme. They shouldn’t be overly simplistic, but should be children-friendly, and unique in design. Make the shells of the deodorant sticks utilise translucent plastic and hologhraphic textures in their design. Each one of the deodorant sticks shell should be it’s own colour, but their colours should look good together and make a nice colour palette. Make the background light-blue with no details or other objects in it. The deodorants should use a logo which i’ve attached to my prompt. Make the image look like a professional 3D render used for advertisement and marketing. Don’t use any other imagery on the shell of deodorant. Make so that the gaps between all the deodorants are even and the same length. Make the deodorants not touch each other.
Чтобы не писать промпт с нуля, последующие генерации были произведены в том же чате с нейросетью, что и первая.
2. Use the exact same design of the deodorants. Keep the shells of the deodorants translucent. Make the background light pink. The deodorants should lay on the ground with even gaps between them. They should form an infinite grid made of deodorants that goes beyond the frame of the image. Don’t make the number of the deodorants on screen too great. They all should be big enough on the image so that you can read the logo.
3. Now, use the exact same deodorant design, but make a different image with them. I want the background to be pitch black. The deodorants should be diving into the perspective with the first one being very up close to the camera, and the last one being very far away from the camera. Don’t change the colours of the deodorants.
Также необходимо было создать изображение упаковок от картриджей-рефиллов для дезодорантов. Для этого был использован следующий промпт в Google Imagen:
Make a realistic image of 3 boxes with aroma refill cartridges for a brand that makes colorful alien-themed stick deodorants. Each box should have its own colour, but they should match the colours of the deodorants. I have attached a picture of the deodorants. Make use of holographic elements on the box of those refills. The final image should have a studio lighting and a blank background.
Плакаты
Для создания плакатов была использована модель Google Imagen, которой вместе с промптом в качестве референса были приложены ранее сгенерированные изображения дезодорантов.
1. Create a vertical advertisement poster for the brand «alien fresh». There should be a green deodorant in the poster that is being advertised. The poster itself should use the other colours already existing in the products of the brand and should be heavily inspired by Japanese kawaii style. Add the slogan «dive into the freshness galaxy» somewhere on the poster. Put some cute aliens around the deodorant. Keep the deodorant realistic and not drawn, as if a 3d render was put on a drawn image. The background shouldn’t simply consist of holography, the holography should only be present in some of the elements. Don’t put the logo anywhere else on the poster besides on the deodorant. Keep the poster very simplistic. The background should be yellow and the aliens should be green.
Для удобство последующие генерации вновь производились в том же чате.
2. Make the background cyan, the deodorant in the middle of the image purple, remove the aliens and replace them with kawaii Japanese style planets. Rearrange the stars and the planets around the deodorant.
3. Make the background green, the deodorant in the middle of the image pink, remove the aliens and replace them with kawaii Japanese style UFOs. Rearrange the stars and the UFOs around the deodorant.
Create a realistic mockup of a blank billboard with three vertical sheets in a quiet peaceful green city street.
Типографика
Благодаря поиску через WhatTheFont было выявлено, что в дизайне плакатов нейросеть использовала шрифт, приближённый к Konga Next Shadow.
Офис
Каждому бренду, ценностью которого являются красота и дизайн, необходим соответствующий офис. Изображение было сгенерировано в Chat GPT по написанному с нуля промпту:
Create a realistic image of an office for a brand that produces alien-themed deodorants. The image should be inspired by «frutiger aero» aesthetic and the futuristic view on the interiors from 2010s. You must use the colours of the deodorants from the picture I’ve attached to this prompt. Also put the logo from a shell of the deodorants somewhere in the interior of the office.
Носители
Для генерации носителей модели снова был отправлен логотип, а также другие необходимые ранее сгенерированные элементы графики. Промпты для футболок:
1. Generate an image of a female model in a white t-shirt. The face of the model should be cropped and not seen. The white t-shirt has to have a printed logo that I’ve attached as the first image. It should also have the main print inspired by the poster I’ve sent you as the second image. It shouldn’t be a copy of the poster, just inspiration. The print should be of black colour only and no other colour.
2. Generate the exact same image but make the print white and the t-shirt black. Make a man model wear the t-shirt instead of a woman model.
Generate a realistic image of a white mug with the logo I’ve attached. The image should have studio light and a blank background.
Generate a realistic image of a cute alien plush based off of the image I’ve sent. The final image should have studio lighting and a blank background.
Ссылки на использованные инструменты
1. Chat GPT: https://chatgpt.com/
2. Google Imagen: https://deepmind.google/models/imagen/
