
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные детали. В качестве исходника мною был взят проект первого модуля про бренд вафель.
Исходный проект



Ребрендинг глазами ИИ
В ходе разработки этого проекта, мною будут использованы такие ресурсы, как ideogram, MyFonts для поиска шрифта, Leonardo Ai, PlayGround, Recraft. Я использовала стилистику предыдущего проекта как опору, интегрируя элементы американского стиля в промпты для достижения желаемого эффекта. Генерации логотипа выполнена с помощью нейросети PlayGround, на основе моего логотипа, а поиск шрифтового решения—MyFonts.
Логотип
promt: logo for a waffle brand «waffle joe» with elements of American style with minimalistic geometry design https://playground.com/design https://www.recraft.ai
Цвета
Шрифт
promt: make a mockup of printed products (envelope, business card, paper), on a black background, the mockup look like bendito, collection Objets Trouvés, studio light, looks like an expensive layout, on the American-style business card itself the logo «Waffle Joe» is dark red and dark yellow, the font is Alstoria Regular Я делала типографику в ideogram https://ideogram.ai/t/explore
Офисное здание
Для начала я решила сделать здание самого офиса в Leonardo.ai promt: make an office exterior for the waffle brand, the building itself is located in New York, realism, glass, the brand is called Waffle Joe, font Alstoria Regular, some colors from the brand are yellow and red, but the building looks like a typical American building, the office is on a high floor
Интерьер
И после мне захотелось создать интерьер офиса Waffle Joe, делала его в PlayGround.
/imagine prompt: American office in the style of the 90s waffle brand, the colors in the office accent are red and dark yellow, the office looks like the movie «American psychopath», «eyes wide shut»
Варианты упаковки
promt: create a designe of 3D rendering of models of glossy plastic square packages with waffles for Waffle Joe brand. font — Alstoria Regular, packaging inspired by the American brand, using red-yellow and dark red, expensive 3d render elaborated, with expensive waffle packaging that differs from other products, bright colors on the background, juicy colors Делала в ideogram https://ideogram.ai
promt: A 3D render of Waffle Joe brand american waffles boxes displayed on a supermarket shelf. The boxes have a modern design with american vibe, yellow and red labels. The boxes are positioned alongside other products. The overall atmosphere of the image is warm and modern Использовала Ideogram
promt: create a designer 3d rendering of models of glossy plastic square packages with waffles for Waffle Joe brand. font — Alstoria Regular, packaging inspired by the American brand, using red-yellow and dark red, expensive 3d render elaborated, with expensive waffle packaging that differs from other products, bright colors on the background, juicy colors
promt: make a round matte package in dark yellow and dark red for the «Waffle Joe» waffle brand in American style, matte packaging, on a black background, minimalism, use font Alstoria Regular
сначала я попробовала этот промпт, потом попробовала другой, для разнообразия формы упаковки
promt: make a square matte package of dark yellow and dark red colors for the waffle Joe brand in the American style, matte packaging, on a black background, minimalism, use the Alstoria Regular font
Я использовала Leonardo.ai и ideogram https://ideogram.ai/t/explore https://app.leonardo.ai/image-generation
promt: generate a matte package of waffles to waffle brand «Waffle Joe». Font Alstoria Regular. It looks like round box. the packages for different tastes are different yellow or red. on small sticker we can see waffles with different tastes that are strung on different things. It also shows the stick that is inside. photo from aside, the background is grass or home comfy atmosphere like a kitchen
Плакаты
promt: make a poster with a photo of a waffle in the style of the 50s, dark yellow and dark red colors for the waffle brand «Waffle Joe» in the American style, use the font Alstoria Regular Делала в ideogram https://ideogram.ai/t/explore
promt: make a poster on mockup, dark yellow and dark red colors for the waffle brand «Waffle Joe» in the American style, use the font Alstoria Regular, and add a lot of small text, making the poster look more like a real one, modern style unusual poster
На основе референса я сделала в Playground данный плакат на мокапе и наложила retro style https://playground.com/design
promt: make a poster on mockup, dark yellow and dark red colors for the waffle brand «Waffle Joe» in the American style, use the font Alstoria Regular, and add a lot of small text, making the poster look more like a real one, modern style unusual poster Использовала PlayGround, на основе референса https://playground.com/design
Дополнительные носители
promt: make a banner, dark yellow and dark red colors for the waffle brand «Waffle Joe» in the American style, use the font Alstoria Regular, and add a lot of small text, making the banner look more like a real one, modern style unusual poster
Сделала баннер в PlayGround https://playground.com/design/
promt: white t-shirt on a woman in interior cafe, yellow and red colours Сначала я сделала мокап футболки, потом нанесла с помощью наложения лого, который ранее сделал ai Я использовала Recraft.ai https://www.recraft.ai