Бренд тульских пряников Vindidyrki глазами AI
Описание
Виндидюрки (тульский диалект, выпечка, отличающаяся сложной готовкой) — это бренд тульских сладостей, ориентированный на сохранение традиций в новой оболочке с новыми вкусами.
Мой проект посвящен тому, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику. В качестве исходного проекта я выбрала работу первого модуля второго курса.
Исходный проект: https://portfolio.hse.ru/Project/227397
Ребрендинг глазами ИИ
В процессе создания этого проекта, я использовала такие ресурсы, как ideogram, MyFonts, Adobe Color.
Я старалась использовать стилистику предыдущего проекта как опору, но приближенную ближе к моему нынешнему проекту, который находится в разработке. Главное отличие — более абстрактные формы, спокойная типографика. Я добавляла абстрактные элементы в промпты для достижения желаемого эффекта. Генерации логотипов выполнены с помощью нейросети ideogram, а поиск шрифтового решения — MyFonts.
Айдентика
prompt: generate a vector logo for tula gingerbread brand with vector absract forms brand name is «vindidyrki». The logo should be modern and minimalistic and the brand name «vindydyrki» is written under the logo used. It should be made in a serif font. Do not use gingerbread men.
Шрифты
Цветовая палитра
В проекте нет четкой цветовой палитры, но я старалась выдержать генерации в примерно одинаковых цветах. С помощью сервиса Adobe Color я составила палитру самых используемых цветов в проекте.
Деловая документация
prompt: Create a mockup of printed materials (paper, envelope, business cards) on a white background for the «vindidyrki» tula gingerbread brand in minimalistic style using many colors and abstract forms. The materials should be in the style of the brand, namely contain unusual abstract colorful shapes. The materials should have the brand name «vindidyrki» written in serif font. Don’t add gingerbread men.
Промо-материалы
1. prompt: Generate a minimalist advertising poster for vindidyrki tula gingerbreads. The photo features a fruit gingerbread of vindidyrki brand. The background is a collage of abstract shapes of fruits and textures. The poster is printed on high-quality paper, with bold typography stating ’a new face of tradition ’. Use bright colors. Do not add gingerbread man.
2. prompt: Generate a captivating minimalist advertising poster for vindidyrki tula gingerbreads. The photo features a fruit gingerbread of vindidyrku brand. The background is a collage of abstract shapes of fruits and textures. The poster is printed on high-quality paper, with bold typography stating ’vindidurki — new taste old traditions ’. Do not add gingerbread man.
prompt: Generate a mockup of abstract and minimalistic poster for the vindidurki gingerbread production company in the urban Moscow environment on billboards with bold big typography stating ’a new face of tradition’ in posters. Use bright colors. Add some packaging of gingerbreads. The poster is printed on high quality paper, with bold typography and serif fonts. Do not add gingerbread man.
Упаковки продукта
prompt: Generate the packaging of gingerbreads for the Tula gingerbread brand «vindidyrki». The packaging should be a package in box, while being translucent and bright with an image of different fruits of abstract shapes. The shapes of the gingerbread should be unusual and abstract, the gingerbread should be glazed. Packages should be bright, eye-catching There should be work with typography, large, attractive typography with serif font saying «vindidyrki — taste of present day». Don’t use gingerbread men.
prompt: Combine the packaging of gingerbreads for the Tula gingerbread brand «vindidyrki». The packaging should be a package like a boton, while being translucent and bright with an image of different fruits of abstract shapes. The shapes of the gingerbread should be unusual and abstract, the gingerbread should be glazed. Packages should be bright, eye-catching. There should be work with typography, large, attractive typography saying «vindidyrki — taste of present day». Don’t use gingerbread men.
prompt: Generate a vector bright in an interesting colorful package with vector logo for tula gingerbread brand with vector bright absract forms brand name is «vindidurki». The logo should be modern and minimalistic the the brand name «vindydurki» is written under the logo used. It should be made in a serif font. Do not use gingerbread men.
prompt: Generate a package for the Tula gingerbread brand «vindidyrki». The package should be in the style of the brand, namely contain unusual abstract colorful shapes. The package should have the brand name «vindidyrki» written in serif font. Don’t add gingerbread men.
Пространство
prompt: Generate the environment and interior of a small bakery where new modern unusual Tula gingerbread brand vindidurki are created. Use a soft and warm light. The room should be comfortable and cozy. There should be a sign saying «vindidyrki — taste of present day». There should be showcases with gingerbread of unusual shapes in glaze. There should also be gingerbread counters in bright packages with the vindidurki logo. The interior should attract customers. Do not add gingerbread men.
Дополнительные носители
prompt: Generate a shopping bag for the Tula gingerbread brand «vindidyrki». The package should be in the style of the brand, namely contain unusual abstract colorful shapes. The package should have the brand name «vindidyrki» written in serif font. Don’t add gingerbread men.
prompt: Generate a tote bag for the Tula gingerbread brand «vindidyrki». The package should be in the style of the brand, namely contain unusual abstract colorful shapes. The package should have the brand name «vindidyrki» written in serif font. Don’t add gingerbread men.
prompt: Generate a mug for the Tula gingerbread brand «vindidyrki». The mug should be in the style of the brand, namely contain unusual abstract colorful shapes. The mug should have the brand name «vindidyrki» written in serif font. Don’t add gingerbread men.
prompt: Generate a fashion photograph featuring a standing fullbody model wearing a large, oversized hoodie. The hoodie is adorned with a brand aesthetic picture for the «vindidyrki» tula gingerbread brand. Use some absract bright forms and brand logo with serif font. The background is a deep white. The overall atmosphere of the photo is cozy. Do not use gingerbread men.
Присутствует постобработка: приведение фона к одному цвету в программе Adobe Photoshop
Обложка проекта также сгенерирована в ideogram prompt: Design the cover for the project for the Tula gingerbread brand «vindidyrki». The package should be in the style of the brand, namely contain unusual abstract colorful shapes. The package should have the brand name «vindidyrki» written in serif font. Don’t add gingerbread men.
Используемые ресурсы
ideogram — https://ideogram.ai/t/explore MyFonts — https://www.myfonts.com/pages/whatthefont?srsltid=AfmBOoocacDUnKj8TLfj_ufA9KkBfKkqTI9Lt-wN-xvzjKPUaXI-jgbK Adobe Color — https://color.adobe.com/ru/create/image Проект на старом портфолио — https://portfolio.hse.ru/Project/227397
