Бренд уходовой кометики U+
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные детали. В качестве исходника мною был взят проект четвертого модуля первого курса про бренд уходовой косметики U+ ссылка на проект: https://portfolio.hse.ru/Project/218679
Исходный проект
Ребрендинг глазами ИИ
Проект сгенерирован с помощью нейросетей: ideogram, MyFonts, midjourney, minimax ai, ChatGpt. Я использовала стилистику предыдущего проекта как опору. Промт для генерации логотипа создан путем введения изображения в ChatGpt, а сама генерация логотипа выполнена с помощью нейросети ideogram, поиск шрифтового решения—MyFonts.
Логотип
/imagine prompt: «A minimalistic green logo combining the shape of the letter „U“ and a floral pattern. At the bottom of the logo there is a stylized letter „U“ above it there is necessarily a + sign of the same width, a stem grows out of the + sign, gracefully bending. The stem is decorated with oval leaves and ends with a radial graphic flower in the shape of a star with long petals. The design is simple, concise and elegant, evoking thoughts of growth, sustainability and nature. For contrast, the background is made in white.»
На основе логотипа с помощью coolors.com была сгенерирована цветовая палитра для проекта
Шрифты
Далее с помощью сервиса whatfontis.com были найдены подходящие шрифты, акцидентный и основной
Печатная продукция
/imagine prompt: create a layout of printed products (paper, envelope, business cards) on a white background for the brand of care cosmetics U+ a combination of white and green colors, the text and logo «U» are depicted on printed products, a «+» sign of the same width is required above it, a plant grows out of the «+» sign, gracefully bending. The stem is decorated with oval leaves and ends with radial graphic flowers in the shape of a star with long petals.
Постеры
Для генерации плакатов была использована нейросеть ideogram, для генераций мокапов midjourney, промты для плакатов были созданы на основе изображений пролого проекта ChatGpt
Отдельно был сгенерирован мокап для рекламных постеров: промт: a mockup for an advertising poster of a cosmetics brand. in an urban environment near a cosmetics store, the object should be clearly visible.
Постер 1 Промт: A modern minimalist poster advertising a facial serum. The composition centers around a dark glass dropper bottle with a simple white label that reads 'U+wheat (coconut, sage, avocado) facial serum.' The bottle is placed on a textured gray stone. Surrounding it are two delicate white flowers with thin green stems, adding a natural and elegant touch. Above, the slogan 'A line for every girl ready to believe in her uniqueness' is written in clean green text. The background is plain white, emphasizing the product and natural motifs. Contact details are discreetly placed in the top-left corner.
Постер 2: Промт: A minimalistic and modern poster for natural cosmetics. The design features a green background with a clean white slogan at the top reading, 'Cosmetics should emphasize natural beauty, not hide it.' Below, a dark green glass cosmetic jar with a white label and cap labeled 'U+calendula (grapefruit, almond, nettle)' is depicted in a slightly tilted position, appearing to float. Beneath the jar, there is a stack of smooth beige stones arranged in perfect balance, evoking harmony and natural simplicity. Contact details are subtly placed in the top-left corner in a smaller font. The overall style is elegant, calming, and eco-friendly
Постер 3 Промт: A minimalistic and eco-friendly poster showcasing a hydrating face wash product. The design features a white background with soft natural elements. A dark green glass bottle with a white pump and label is positioned at the center. The label reads 'U+cornflowers (honey, eucalyptus, lavender) hydrating face wash' in a simple, elegant font. The bottle sits on a textured earthy base, resembling soil or rock, emphasizing its natural origins. Surrounding the bottle are tall, thin grass stems with fluffy seed heads reaching upward, adding movement and softness to the composition. At the top, green text reads, 'Enhances natural beauty, ' in a clean, modern font. Contact details are included in small text in the top-left corner.
Плакат 1 Промт: «A modern minimalist poster advertising a facial serum. The composition centers around a dark glass dropper bottle with a simple white label that reads 'U+wheat (coconut, sage, avocado) facial serum.' The bottle is placed on a textured gray stone. Surrounding it are two delicate white flowers with thin green stems, adding a natural and elegant touch. Above, the slogan 'A line for every girl ready to believe in her uniqueness' is written in clean green text. The background is plain white, emphasizing the product and natural motifs. Contact details are discreetly placed in the top-left corner.»
Плакат 2 Промт: «A minimalistic and modern poster for natural cosmetics. The design features a green background with a clean white slogan at the top reading, 'Cosmetics should emphasize natural beauty, not hide it.' Below, a dark green glass cosmetic jar with a white label and cap labeled 'U+calendula (grapefruit, almond, nettle)' is depicted in a slightly tilted position, appearing to float. Beneath the jar, there is a stack of smooth beige stones arranged in perfect balance, evoking harmony and natural simplicity. Contact details are subtly placed in the top-left corner in a smaller font. The overall style is elegant, calming, and eco-friendly.»
Плакат 3 Промт: «A minimalistic and eco-friendly poster showcasing a hydrating face wash product. The design features a white background with soft natural elements. A dark green glass bottle with a white pump and label is positioned at the center. The label reads 'U+cornflowers (honey, eucalyptus, lavender) hydrating face wash' in a simple, elegant font. The bottle sits on a textured earthy base, resembling soil or rock, emphasizing its natural origins. Surrounding the bottle are tall, thin grass stems with fluffy seed heads reaching upward, adding movement and softness to the composition. At the top, green text reads, 'Enhances natural beauty, ' in a clean, modern font. Contact details are included in small text in the top-left corner.»
Промт для мокапа: Realistic minimalistic layout of a 3:4 advertising poster placed on the street next to a cosmetics store and green plants. There are glass buildings around, a modern city, daylight hours, all in white and green shades.
Дополнительные носители
Дополнительные носители сгенерированы в Krea.ai Промт для сумки: the shape of the bag is semicircular from below, the bag has no corners, the bag is in the shape of the letter U, in the center of the bag there is an inscription in green that reads: «The main ingredient is you.» The bag is lying on a green armchair in a white, light, minimalistic cosmetics store
Промт для платья: «Create a flowing, airy dress design that looks light and transparent, inspired by nature. The dress should look as if it is floating in the air, with soft, organic shapes and layers, Use delicate green and white tones that will suit the line of skin care products based on natural ingredients. The material should look almost weightless, for example, chiffon or organza, with elegant details in the form of leaves or grass. The overall look should be natural, fresh and elegant, which corresponds to the concept of beauty in harmony with nature.»
Промт для сумки: To design a stylish and modern transparent bag for the U+ skin care brand. elegant and minimalistic appearance. Around the plant, the plants should be soft and organic in style, emphasizing the brand’s emphasis on natural beauty and environmental friendliness. add transparent handles to the bag."inside the bag of a box with cosmetics, the green logo «U+» is depicted on the bag.
Упаковка
Далее я сгенерировала упаковку для косметики в Krea.ai
Промт для упаковки: create a 3D rendering of 3 models of transparent glass jars of cosmetics with a flower lid for the U+ brand of care cosmetics use green and white colors on a dark green gradient background
Промт для упаковки: create a 3d rendering of 3 models of tall transparent glass jars of cosmetics with a lid in the form of a flower curling on a stem for the U+ brand of care cosmetics use green and white colors on a dark green gradient background Промт для анимации в monimax.ai: the flowers shimmer and move
Промт для рекламной интеграции: create a 3d rendering of 3 models of transparent glass jars of cosmetics as an advertising material with a lid in the form of a curly flower for the brand of U+ care cosmetics use green and white colors on a white gradient background
Промт для упаковки на полке: A 3D image of transparent glass jars with cosmetics with a lid in the form of a figured flower for the cosmetics brand U+ care, displayed on the shelf of a cosmetics store. The bottles have a minimalistic design. The green and white colors of the bottles are located next to other cosmetics packages. The overall atmosphere of the image is warm and modern.
Пространство
Промт для витрины, как и для пространства, сгенерирован с помощью ChatGpt в Krea.ai: Create an elegant storefront display for a natural skincare brand, U+. The showcase should feature soft green tones, circular and geometric elements for a modern, organic aesthetic. Highlight the brand’s eco-friendly philosophy with natural accents like lush green plants, ivy, and moss-covered spheres. Use reflective materials like glass or polished metal to enhance a clean, premium feel. Center the skincare product on a pedestal, surrounded by floating bubbles to emphasize purity and lightness. Ensure the U+ branding is subtly integrated into the design, maintaining a serene, minimalistic ambiance that draws attention to the product while reflecting natural beauty and sophistication. Промт для анимации в minimax.ai: The objects are moving slightly
Промт: The walls of the hall are painted in green and white tones, which are harmoniously combined with the green colors of the plants located here. Bottles for cosmetics are placed on shelves near the walls, each of which is decorated as a work of art: glass in the form of flowers of different shapes and shades.In the center of the hall there is a large round showcase, where exclusive cosmetics options are presented. The showcase is surrounded by fresh green plants, which not only complement the atmosphere, but also create a natural aromatic background. everything shimmers and glows, the hall is semi — dark
Промт для здания сгенерирован с помощью ChatGpt в Krea.ai: Design a modern architectural concept for a flagship store of a natural skincare brand, U+. The building should exude harmony with nature, featuring a seamless integration of organic and contemporary elements. Use curved shapes and flowing lines to evoke a sense of softness and purity. Incorporate materials like glass, light wood, and stone to emphasize sustainability and transparency. The facade should include vertical gardens or ivy-covered walls, along with expansive windows that invite natural light. Add minimalistic branding with the U+ logo subtly displayed. Surround the building with landscaped areas filled with native plants, water features like reflecting pools or fountains, and comfortable outdoor seating to create an inviting and eco-friendly atmosphere.
Список использованных инструментов
1. KREA https://www.krea.ai/home 2. Coolors https://coolors.co 3. My Fonts https://www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.myfonts.com/&ved=2ahUKEwjC9pGVlbSKAxU1ExAIHdCTB5YQFnoECAwQAQ&usg=AOvVaw1qQneRsg5EKg_clvvvqvV1 4. midjourney https://www.midjourney.com/explore?tab=top 5. ChatGpt https://chatgpt.com/c/675c9a25-c3d8-800e-99a8-12d93960d4b5 6. minimax.ai https://hailuoai.video/mine/324149330504163336
