
Исходный проект
Elbrays — это бренд стильных спортивных солнцезащитных очков для хайкинга, вдохновленных природой и духом Кавказа.
Ребрендинг с AI
Для моего проекта по нейросетям я решила переосмыслить бренд в стиле ар нуво, вдохновляясь французскими Альпами. Также с помощью ChatGPT я изменила название на более подходящее для этого стиля — «Soleil», что в переводе с французского означает «Солнце».
В ходе разработки я использовала такие ресурсы, как Midjourney, Ideogram, WhatFontIs и Color magic. Генерация логотипа была выполнена с помощью Ideogram, а шрифтовое решение было найдено с помощью WhatFontIs.
Палитра
В Color magic я сгенерировала палитру под названием «Art Nouveau Hiking», которая соответствует концепции бренда.

Логотип
Нейросеть: Ideogram
Промпт: Create a minimalist, art nouveau style logotype for the sport hiking sunglasses brand Soleil. The logo features a stylized mountain range and sun with the text «Soleil». The logo is in burgundy color and is placed on a beige background. The overall design is vector-based.
Логотип немного доработала в Photoshop, создав версию с оттенками из палитры.
Шрифтовое решение
Также с помощью WhatFontIs я нашла схожий шрифт для бренда.
Айдентика
Нейросеть: Ideogram
Промпт 1: Create a identity mockup with cards postcard letter sport sunglasses and pen for sunglasses the brand of sports sunglasses Soleil in the style of Art Nouveau, use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains
Промпт 2: A 3D render of identity poster for sunglasses. The sunglasses are from the brand Soleil and are in the style of Art Nouveau. They are light beige, cool green, and burgundy in color. The human in sunglasses are in front of a mountainous landscape with hiking trails
+ удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop
Продукт
Нейросеть: Ideogram
Промпт: A 3D render of sport sunglasses. The sunglasses are from the brand Soleil and are in the style of Art Nouveau. They are in the color palette of natural colors light beige, cool green, and burgundy. The theme is related to hiking and sports glasses. The background is a photo of mountains + удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop
Рекламные материалы
Нейросеть: Ideogram, Midjourney
Промпт 1: A 3D render of a mockup poster for the Soleil brand of sports sunglasses in the style of Art Nouveau. The poster has a background of mountains with a trail leading to the top. The sunglasses are placed on the trail. The overall design is in natural colors. The text «Soleil Sports Sunglasses» is written in burgundy at the bottom
Промпт 2: Create a poster mockup for the brand of sports sunglasses Soleil in the style of Art Nouveau, use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains
Промпт 3: Create a poster without any text for the brand of sports sunglasses Soleil in the style of Art Nouveau, use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains
Промпт 4: A wide mockup of a poster with the text «Soleil». The poster is designed in the art nouveau style and features a mountainous landscape with a clear blue sky, dotted with white clouds. There are also trees and rocks in the mountains
Промпт 5: Create a poster mockup for the brand of sports sunglasses Soleil in the style of Art Nouveau, use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains --sref https://i.postimg.cc/kgLWdw54/IMG-7581.jpg https://i.postimg.cc/HsZQ6TDb/IMG-7582.jpg
+ удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop + наложение графики плаката в Photoshop
Упаковка очков
Нейросеть: Ideogram, Midjourney
Промпт 1: Create a packaging for the brand of sports sunglasses Soleil in the style of Art Nouveau, use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains create a sunglasses stand n the style of Art Nouveau mockup for sunglasses. The sunglasses are from the brand Soleil and are in the style of Art Nouveau. use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains
Промпт 2: A mockup packaging for the sport hiking sunglasses brand Soleil. The packaging is in the style of art nouveau with minimalism. There is a mountain range in the background, use natural colors light beige, cool green and burgundy. The packaging is placed on a light green background, sport sunglasses in art nouveau style --sref https://i.postimg.cc/jqh6JzMg/IMG-7583.jpg
+ удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop
Упаковка спрея для очистки линз
Нейросеть: Ideogram
Промпт: A 3D render of a spray mockup for sunglasses. The sunglasses are from the brand Soleil and are in the style of Art Nouveau. They are light beige, cool green, and burgundy in color. The sunglasses are in front of a mountainous landscape with hiking trails. The background contains text that says «Soleil Sports Sunglasses»
+ удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop
Стенд для очков
Нейросеть: Ideogram
Промпт: A 3D render of a spray mockup for sunglasses. The sunglasses are from the brand Soleil and are in the style of Art Nouveau. They are light beige, cool green, and burgundy in color. The sunglasses are in front of a mountainous landscape with hiking trails. The background contains text that says «Soleil Sports Sunglasses»
+ удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop
Точки продаж
Нейросеть: Ideogram
Промпт: Create a sunglasses store in the style of Art Nouveau mockup for sunglasses. The sunglasses are from the brand Soleil and are in the style of Art Nouveau. use natural colors light beige, cool green and burgundy, the theme should be related to hiking, sports glasses, mountains
+ удаление ненужных деталей, накладывание логотипа и шрифта в Photoshop
Soleil: Защити свои глаза, покоряя мир!