Сгенерированная айдентика Ceylon Home
За основу проекта была взята айдентика для бренда Ceylon Home, созданная мной в прошлом году.
Основными инструментами для генерации визуальной части ребрендинга были выбраны нейросети Midjourney и Leonardo Ai. Параллельно я использовала ChatGPT, с помощью которого формулировала промпты.
Исходный проект
Ceylon home — бренд ароматов для дома, вдохновленный традициями Азии. В основу айдентики легли культурные символы Шри-Ланки, а также изображения природы острова, отсылающие к натуральному составу и раскрывающие концепцию путешествия, в которое переносят ароматы.
Миссия бренда: превратить создание атмосферы в доме в настоящее искусство, ритуал ухода за собой и обращения с пространством.
Генерация новой айдентики
Метафора проекта была создана с помощью ChatGPT. Я запросила несколько вариантов, предоставив общую концепцию исходного проекта, и выбрала понравившуюся метафору.
Метафора
Промпт: Create 3 metaphors for the corporate identity associated with traveling to Sri Lanka: Ceylon home is a brand of home fragrances created during a trip to Sri Lanka and inspired by the traditions of Asia.A ticket to an island of tranquility: Ceylon Home opens access to an aromatic journey that unfurls the soothing essence of Sri Lanka. Each fragrance captures the gentleness caress of a lotus flower and the invigorating freshness of tea tree leaves, allowing the essence of the island’s serene landscapes to fill your home.
Билет на остров спокойствия: Ceylon Home открывает доступ к ароматическому путешествию, раскрывающему успокаивающую сущность Шри-Ланки. Каждый аромат передает нежность цветка лотоса и бодрящую свежесть листьев чайного дерева, позволяя безмятежным ландшафтам острова наполнить ваш дом.
Элементы айдентики
Логотип
Логотип был сгенерирован в Leonardo Ai. Знак в форме билета отсылает к метафоре, типографика подходит для эстетичного арома бренда. Prompt: create a minimalistic vector logotype for the corporate identity associated with traveling to Sri Lanka, its culture or nature: Base on the metaphor: A ticket to an aromatic journey that unfurls the soothing essence of Sri Lanka. Add text descriptor «Ceylon Home» with font in asian elegant modern style
Цвета
Цветовая гамма была получена с помощью сервиса Adobe Color, в который я загрузила изображение продукта.
Шрифт
Шрифт был подобран в сервисе What Font Is. Гарнитура Baskerville Old Face оказалась наиболее приближенной к шрифту, сгенерированному на логотипе.
Продукт
Продукция бренда была сгенерирована в Leonardo Ai.
Диффузоры
Prompt: photorealistic scene of 5 diffusers with chopsticks in them in modern style. Typography is clean and accosiated with ticket. Soft, serene, and harmonious, with natural light emphasizing the organic textures. Clean empty light background. All diffusor follow the same unified aesthetic while each texture represents unique flavor, soft, subtle colors. Base on a metaphor: A ticket to an island of tranquility: Ceylon Home opens access to an aromatic journey that unfurls the soothing essence of Sri Lanka. Each fragrance captures landscapes to fill your home. The background of the package is the traces close-up photo of Sri Lanka nature in very subtle gentle natural colors, a die on the label on diffusers in the form of a ticket with text about a diffusor and the name «Ceylon Home». The typography is the same at each diffusor. Use colors: #FAF9F4 #78793F #4B5038 #D3D4AC #CEC0B3
Для поддержания общего настроения и констант стиля после генерации упаковки диффузоров я использовала получившиеся изображения как референс для дальнейших генераций.
Арома свечи
Prompt: photorealistic scene of aroma candles in modern style contains images of Sri-Lanka nature textures close-up. Typography is clean and accosoated with ticket to the plane. Soft, serene, and harmonious, with natural light emphasizing the organic textures. Clean background. All candles follow the same unified aesthetic, light soft, subtle colors. Base on a metaphor: A ticket to an island of tranquility: Ceylon Home opens access to an aromatic journey that unfurls the soothing essence of Sri Lanka. Each fragrance captures landscapes to fill your home. The background of the package is the textures of Sri Lankan nature in subtle gentle natural colors, a die on the label in the form of a ticket with text about an aroma candle and the name «Ceylon Home». All candles are similar to each other, they differ only in color and texture on the packaging, the typography is the same. Use colors: #FAF9F4 #78793F #4B5038 #D3D4AC #CEC0B3
Носители
Коробки
Prompt: create branded box for transporting goods for a modern light store of the aroma brand displayed in a cozy clean modern luxurious light design sofa and clean light wall. Color palette: Use calm natural colors: #78793F (olive), #4B5038 (Dark khaki), #d3D4AC (pastel grey). On a box sides there is a close-up smooth texture of Sri Lankan in subtle gentle natural colors, a die on box package in the form of a ticket with information about product on the box. Soft light, very subtle colors. Base on a metaphor: A ticket to an island of tranquility --ar 16:9
Логотип и плашки в виде билета на последнем фото были добавлены с помощью Photoshop.
Пакеты
Prompt: create branded paper bags for transporting goods for a modern light store of the aroma brand displayed in a cozy clean modern luxurious light design stor and with light wall. Color palette: Use calm natural colors: #78793F (olive), #4B5038 (Dark khaki), #d3D4AC (pastel grey). On a bag sides there is a close-up smooth texture of Sri Lankan in subtle gentle natural colors, a die on paper bag package in the form of a ticket with information about product on the box. Soft light, very subtle colors. Base on a metaphor: A ticket to an island of tranquility --cref https://s.mj.run/xh0w1WICgNw --cw 50 --ar 16:9
Логотип был добавлен с помощью Photoshop.
Спички
Prompt: create branded boxes of matches for a modern light store of the aroma brand displayed in a clean modern light empty background of wall. Color palette: Use calm natural colors: #78793F (olive), #4B5038 (Dark khaki), #D3D4AC (pastel grey). On a matchbox sides there is a close-up smooth texture of Sri Lankan nature in subtle gentle natural colors, a die on matchbox package in the form of a ticket with information about product on the box. Soft light, very subtle colors. Show matches. Base on a metaphor: A ticket to an island of tranquility --ar 16:9
Логотип был добавлен с помощью Photoshop.
Рекламные постеры
Prompt: create advertising posters of aroma candles and diffusers on wall for a modern light store of the aroma brand displayed in a cozy clean modern luxurious light design aroma store on light wall. Color palette: Use calm natural colors: #78793F (olive), #4B5038 (Dark khaki), #d3D4AC (pastel grey). A die on posters in the form of a ticket with information about products and a title «Ceylon Home» in elegant font. Soft light, very subtle colors. Base on a metaphor: A ticket to an island of tranquility. Posters have equal a4 size and format but different photos and landscapes. Add images of aroma candles and diffusers collections to posters
Prompt: create posters for a modern light store of the aroma brand displayed in a cozy clean modern luxurious light design stor and with light wall. Color palette: Use calm natural colors: #78793F (olive), #4B5038 (Dark khaki), #d3D4AC (pastel grey). On each poster there is a close-up smooth texture of Sri Lankan in subtle gentle natural colors, a die on posters in the form of a ticket with information about products. Soft light, very subtle colors. Base on a metaphor: A ticket to an island of tranquility
Логотип был добавлен с помощью Photoshop.
Пространство
Пространство было сгенерировано в Midjourney. Внешний вид магазина транслирует спокойную сущность Шри-Ланки, отражает богатую природу острова и атмосферу умиротворения.
Экстерьер
Prompt: the modern aroma brand store, decorated in the form of a big transparent glass box in the center of the island of Sri Lanka, is a serene modern space with translucent glass and light walls, creating a soothing atmosphere reminiscent of the natural essence and tranquility of Sri Lanka. The exterior design is warm and welcoming, in an Asian style, with lush tropical plants growing all over the facade. There are soft natural color candles and diffusers on the stands inside this shop. The building resembles a serene oasis, through the glass of which greenery is visible, which creates a peaceful, organic aesthetic. The building stands in an open square, surrounded by soft natural light and fog. Use colors: #FAF9F4 #78793F #4B5038 #D3D4AC #CEC0B3 --ar 16:9Интерьер
Prompt: an image of a modern light store of the aroma brand, decorated in an Asian style. Natural products are resented in this space candles, diffusers and soap. Color palette: Use calm natural colors: #FAF9F4 (very light beige), #78793F (olive), #4B5038 (Dark khaki), #D3D4AC (pastel grey), #CEC0B3 (light brown). Interior elements: Light shelves decorated with green plants and modern elements. Comfortable seating areas with textile pillows made of natural materials. Stands with products designed with care for harmony with nature and convenience of customers. Atmosphere: The space should convey the calm essence of Sri Lanka, reflecting its rich nature and peaceful atmosphere. Add elements reminiscent of nature: small waterfalls, stone inclusions or live plants to emphasize the connection with the outside world. This image should evoke a feeling of harmony, freshness and relaxation, inviting customers to enjoy a unique experience of exploring natural aromatherapy --ar 16:9Используемые сервисы:
ChatGPT: https://chatgpt.com/ What Font Is: https://www.whatfontis.com/ Midjourney: https://www.midjourney.com/ Leonardo Ai: https://app.leonardo.ai/
