Бренд беговых лыж из Беларуси BELARUSKI глазами AI
О ЧЁМ ПРОЕКТ
BELARUSKI — это бренд беговых лыж и спортивного инвентаря из Беларуси. Дизайн вдохновлён работами художника Марка Шагала.
РЕБРЕНДИНГ ЧЕРЕЗ ИИ
Обложка проекта.
Промпт: generate red ski boots, there is an inscription BELARUSKI on the side of one shoe. The boots are half in the snow, dusted with snow. There is a forest around and a half-dried fallen tree with moss lies nearby. The sun is shining. Macro photography, focus on shoes. The light falls beautifully on them, as if we wanted to sell a product
Генерация через Recraft.Ai
Логотип
Промпт для первых 2 генераций: make a logo for the brand of cross-country skis and sports goods from Belarus BELARUSKI in Mark Chagall style with flying people and animals.
Генерация через Ideogram
Промпт: make a logo for the brand of cross-country skis and sports goods from Belarus BELARUSKI
Генерация через Recraft.Ai.
После генерации я перевела логотип в чёрно-белый в Photoshop, затем растрировала и почистила через Illustrator. Третье изображение — финальный вариант логотипа после обработок.
Был выбран именно этот вариант логотипа, потому что первые два, хоть и больше отсылали к Марку Шагалу, меньше говорили о лыжах.
Шрифты
Шрифт взят из логотипа и найден через What Font Is
Цвета
Цвета взяты из самого первого логотипа и подобраны через gradients.app
Промпт: generate mockups of printed materials for the brand of cross-country skiing from Belarus BELARUSKI. There should be a letterhead, an envelope, a business card, a notebook, a pen and other similar materials on the table. Each object has a black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically. We look at objects from above, they lie on a straight surface.
Генерация через Ideogram
Айдентика
Печатная продукция
Промпт: generate mockups of printed materials for the brand of cross-country skiing from Belarus BELARUSKI. There should be boxes and packages on the table. Each object has a black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically. We look at objects from above, they lie on a straight surface.
Первая генерация через Ideogram, вторая через Recraft.Ai
Коробки для упаковки шарфов и шапок
Упаковки для лыжных носков
Промпт: generate an image of a warehouse with a lot of skis leaning against the wall. On the top of the ski we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically and cover all the ski surface. We look at the skis from a slightly angled angle, we see their slender rows.
Генерация через Ideogram
Лыжи на складке
Промпт: generate a ski hat and a scarf that lie on a white surface. We look at them a little from above and a little from an angle. On the hat and scarf we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically.
Генерация через Leonardo.Ai
Лыжные шапки и шарф в сложенном виде
Промпт: generate two shoe boxes that lie on the snow in the forest and lean a little on a fallen dry tree with some moss on it. These are two boxes for ski boots. On the boxes we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically. Macro shooting with a blurred background. It’s snowy and sunny outside.
Генерация через Ideogram
Коробки для лыжных ботинок
Упаковка для лыжных смазок
Промо-материалы
Промпт: сreate a winter forest and a ski trail. It’s snowing all around. In front of us is a large horizontal billboard. We’re looking right at him. On the billboard we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically.
Первые две генерация через Ideogram, третья — Recraft.AI
Реклама вдоль лыжных трасс
Баннер на лыжной трассе
Промпт 1: generate a street graphic long horizontal poster for the Belarusian cross-country ski brand BELARUSKI. On the poster we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic smooth spot patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically. The poster should advertise skiing. The poster is on the street, we look at it from a slightly angled angle. The weather is winter around, there is snow
Промпт 2: generate a street graphic poster for the Belarusian cross-country ski brand BELARUSKI. On the poster we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically. The poster should advertise skiing. The poster is on the street, we look at it from a slightly angled angle. The weather is winter around, there is snow
Генерация через Leonardo.Ai
Уличная реклама
Пространство
Промпт: generate a ski production workshop. We see a machine that cuts wood into thin strips in order to make two skis out of them. We’re looking right at this machine where the worker is working. A worker in a helmet and uniform. On the uniform we see we see black and white brand logo with the inscription BELARUSKI and a figure of a skier. There are chaotic patterns of red, blue and yellow on all the objects, as well as figures of skiers floating chaotically.
Генерация через Leonardo.Ai
Производство лыж
Промпт: generate a large building somewhere on the outskirts of the city. The building looks like a modern workshop. We are looking at the building a little from above. Belarusian cross-country skis BELARUSKI are produced in this workshop. There is a BELARUSKI sign on the facade of the building. There is a road running from one side of the building and large trucks with goods are driving away. It’s winter outside, it’s sunny, it’s snowing.
Генерация через Leonardo.Ai
Помещение цеха и склада
Промпт: generate a cool expensive sports store decorated in a minimalist style. The store sells cross-country skis and ski equipment from Belarus by BELARUSKI. We can see the interior of the store inside. Basically everything inside the store is white, but there are LED strips of red, yellow and blue colors near the walls. There are several customers in the store. There are shoe boxes on the shelves, skis and poles, hats, scarves and jackets. A general view of all this.
1 генерация через Ideogram, 2 через Recraft.Ai
Магазин компании
Подарочное издание к Новому Году
Промпт 1: generate a living room in the house with a sofa and a Christmas tree. There is no light in the room, only a garland from the Christmas tree. We see Santa Claus sneaking up to the tree. He has long skis in his hands. We’re secretly spying on him. Macro shooting close to Santa Claus
Промпт 2: a New Year’s gift set of ski boots is in a gift box under the Christmas tree. The box is red, with the inscription BELARUSKI cross-country skiing on it. The box is slightly ajar, the shoes inside are slightly visible. The lights are off, just a garland on the Christmas tree. We don’t see the whole tree, only the very bottom and lower branches and a box among other gifts. The atmosphere of New Year’s Eve magic and mystery
Генерация через Recraft.Ai
Использованные инструменты
Использованные нейросети для генерации дизайна, мокапов и сюжетов:
Ideogram Recraft.Ai Leonardo.Ai
Другие инструменты:
Whatfontis — определение шрифта по фотографии Gradients.App — подбора цветовой палитры по фотографии
Для обработки логотипа были использованы Adobe Photoshop и Adobe Illustrator
