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Exit through the gift shop

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Finalist of the competition
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Concept

Creation of a clothing collection on  basic study of post-colonial discourse 20-21 v. This work is the author ' s reflection on  the topic of exotation and  the dehumanization of national minorities. The author ' s final visual study formed the basis for the concept and  identified key techniques of post-colonial art. The project uses a variety of technologies and  materials such as: 3d  modelling, traditional tissues from  author cultures. The apparel collection is based on  souvenir magnet technology and  is made up of 6  patterns.

Lookbook

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National fur vest

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Short jacket.

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Mike and his cowards.

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The top with the skirt.

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T-shirt and skirt

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The top with the skirt.

Campaign

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Magnetic clothing

The magnet is a symbol of the capitalist apropriation of the culture of national minorities. By increasing the magnet to  human proportions, the author shows the process of simplifying the culture of national minorities to  the plaque that exists in the  the gift shop frame. Using souvenir magnets, author in  his collection replicates established meanings, stereotypes about non-white people. The magnet is like a metaphor of frozen and « primitive» images of « exotic& raquao; peoples for cultural metropolises. Clothes of the diploma collection are based on the Magnetic Technology.

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♪ Collection form ♪

The sketches

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Final sketches

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*technical drawings

Product development process

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3d Production

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Website

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