The cupcake is «Careful.» New package for the SPAR network

The design lab team developed a new package design for the Easter Cup line from SPAR. This time, the range was supplemented by a necklace called «Cake of Festivities», and the main objective of the project was to create packaging illustrations based on the city’s key graphics. Urban painting is an old Russian folk art industry that continues to develop today and is known not only at its place of origin, the City, but also beyond it. The concept of design is based on a combination of graphics that are characteristic of the genre (gradients, lines, shapes) and adapted to modern print technologies of colour gamma. By combining color and graphics, they create an attractive and recognizable package. The theme is an episode of the Old Russian holiday party, and the name of the product is in print already developed for the first dolls in the line, reflecting the old-slavic script and visualizing the entire series.