Переосмысление бренда ABZU
ABZU — бренд смарт-бутылок, помогающих наладить режим потребления воды.
В рамках проекта предполагается обновление и развитие бренда с использованием нейросетевых технологий.
Оригинальный дизайн бутылок
Для редизайна бутылок было решено запросить промпт-описание оригинальных изображений от ChatGPT. Созданный промпт использовался в нейросети Ideogram для генерации новых дизайнов.
Промты бутылок по порядку: «The first bottle features a sleek, stacked-sphere design, resembling three large water droplets perfectly balanced. Its smooth, glossy surface in a gradient of turquoise blue reflects purity and fluidity, evoking the calmness of fresh water.
The second bottle is compact and ribbed, with horizontal, wave-like layers mimicking ripples on the water’s surface. The light and dark blue gradient tones add depth and texture, combining modern minimalism with inspiration from ancient Sumerian column designs.»
Дизайны, предложенные нейросетью Ideogram
Дизайны, предложенные нейросетью Ideogram
«The third bottle has a bold, rectangular shape with fluid, curved patterns running vertically along its body. These water-like streaks in varying shades of blue create a dynamic, flowing appearance, embodying the movement and energy of water.
The fourth bottle is adorned with intricate Sumerian carvings, including a stylized winged figure that wraps around its body. The bottle’s darker blue tones with lighter accents give it a monumental, mythological look, symbolizing strength and timelessness.
The fifth bottle features an elegant, spiral design that wraps around its tall, curved form. The soft gradient of light blue shades and smooth curves evoke the natural flow of water, giving it a minimalist yet sophisticated appearance.»
Дизайны, предложенные нейросетью Ideogram
Коробка
Коробки-упаковки смартбутылок на полке складываются в единую картинку с маскотом бренда, богом Абзу. Большая иллюстрация была воссоздана с помощью промпта от ChatGPT и нейросети Ideogram.
Оригинальное изображение на коробках
Промпт: «An ethereal and serene scene depicting the god Abzu, a mystical water deity, swimming gracefully beneath the surface of a vast, shimmering blue ocean. Abzu’s giant face and flowing hair blend seamlessly with the water currents, giving him a divine and peaceful presence. Above the water, small wooden fishing boats drift, with fishermen working unaware of the enormous figure beneath them. The sunlight pierces through the waves, creating a mesmerizing glow and gentle reflections on the water’s surface. The water is rendered in various shades of blue, from deep navy to light turquoise, evoking tranquility and freshness. The entire image captures harmony between humans and the water deity, symbolizing the essential role of water in life.»
Брендовый магазин
Для генерации была использована нейросеть Leonardo AI и промпт от ChatGPT.
Вариант пространства, сгенерированного в LeonardoAI
Промпт: «Design a concept for a brand store selling ABZU smart bottles, featuring a light, welcoming, and serene atmosphere. The interior blends Sumerian and aquatic motifs inspired by the god Abzu. The space includes elegant displays of smart bottles on shelves shaped like stylized waves and ancient Sumerian symbols, such as cuneiform patterns subtly integrated into the walls or furniture. Soft blue and turquoise tones dominate the color palette, accented with gold and sandy beige, reminiscent of water and ancient temples. The lighting is gentle and diffused, mimicking sunlight filtering through water, while decorative elements like flowing water features, translucent panels, and aquatic-themed art pieces enhance the theme. The floor may include tiles with wave patterns or subtle aquatic designs. The store exudes tranquility, modernity, and connection to mythology, creating a unique and immersive shopping experience.»
Вариант пространства, сгенерированного в LeonardoAI
Промо-материалы
Оригинальные плакаты также были переосмыслены при помощи нейросети Ideogram. Промпты-описания к каждому из плакатов были сгенерированы в ChatGPT.
Оригинальные плакаты
Оригинальный и сгенерированный плакаты.
Промпт: «An epic illustrated poster featuring Abzu, the Sumerian god of the fresh ocean and the brand mascot. Abzu is depicted as a serene and mystical water figure, with flowing liquid waves forming his body and cascading into elegant shapes. He holds a glowing ABZU smart water bottle, water swirling around it to emphasize its purity and importance. The poster’s background is dark and atmospheric, resembling an endless ocean with luminous water effects. The ABZU logo stands prominent at the top.»
Сгенерированный и оригинальный плакаты
Промпт: «An illustrated poster featuring characters from Sumerian mythology. A strong, joyful Sumerian hero with muscular build and mythological features, like horns or tribal patterns, interacts with a modern smart water bottle. Alongside him, a regal Sumerian goddess in colorful, traditional attire raises a glowing ABZU smart bottle with a confident smile. The background is composed of soft clouds and pastel tones, blending ancient mythological themes with a modern advertising style. The ABZU logo stands large and bold above them.»
Оригинальный и сгенерированный плакаты
Промпт: «An illustrated scene showing two cheerful Sumerian mythological heroes sharing a joyful moment while holding ABZU smart water bottles. Behind them stand three larger-than-life ABZU bottles, stylized to resemble ancient monuments, decorated with intricate mythological patterns such as wings, waves, and sacred symbols. The vibrant background has warm sunset tones, blending nature and myth. The ABZU logo towers above them, highlighting the connection between smart hydration and mythological power.»
Лого
Лого, сгенерированное в Bing Image Creator
Логотип был создан при помощи промпта от ChatGPT и нейросети Bing Image Creator. Цветовая гамма была подобрана на Adobe Color, а сервис WhatTheFront определил, что нейросеть использовала шрифт Core Sans G R 65 Bold для создания лого.
Промпт: «Design a minimalist logo for the smart bottle brand ABZU. The logo should consist only of the word 'ABZU' in a bold, clean, and modern typeface with slightly playful, rounded edges. The letters should be white, set against a soft gradient background that transitions from lavender to light blue, reflecting water and tranquility. Avoid any extra details, icons, or embellishments—focus purely on the brand name to ensure simplicity and clarity.»
Цветовая гамма
Приложение
Смартбутылки ABZU подключены к мобильному приложению, в котором пользователь может следить за своим уровнем гидрации и получать полезные советы.
Для создания дизайна приложения использовался промпт от ChatGPT и нейросети Ideogram с LeonardoAI.
Варианты приложения от LeonardoAI
Промпт: «Create a mockup for a mobile app that monitors the user’s hydration and water consumption for the smart bottle brand ABZU. The app interface should blend clean modern design with water and Sumerian motifs. Key elements:
Main Screen: A water-themed dashboard showing the user’s hydration progress, represented visually as a rising water level in a stylized ancient Sumerian vessel or ziggurat-shaped container. Include percentage of daily water intake, remaining goal, and a soft blue gradient background reminiscent of flowing water.
Sumerian Accents: Add subtle Sumerian-inspired symbols like cuneiform markings, wave patterns, or abstract depictions of the god Abzu along the edges of the screen. Buttons and icons should reflect clean, geometric Mesopotamian shapes, with gold accents for an elegant, historical touch.
The phone mockup should show a sleek smartphone held in hand or floating against a soft, watery background, highlighting the app’s interface as a user-friendly yet visually rich design reflecting ABZU’s brand identity.»
Вариант приложения от Ideogram
Носители
В качестве носителей были выбраны футболки, значки и шопперы. Промпт для каждого из элементов мерча создавался в ChatGPT, генерация изображений — в LeonardoAI и Ideogram.
Футболки, созданные с помощью нейросети Ideogram
Промпт: «Design a collection of t-shirts for the ABZU smart bottle brand, combining water and Sumerian motifs. Use flowing water patterns, cuneiform symbols, and stylized depictions of the god Abzu. The color palette includes aquatic tones (blue, turquoise) with gold or sand accents. Include:
Minimalist option: Small ABZU logo with subtle wave patterns on sleeves or hem. Graphic option: Central illustration of the god Abzu surrounded by waves and Mesopotamian symbols.
The design should be modern, wearable, and artistic, appealing to a youthful, wellness-focused audience.»
Значки, сгенерированные в LeonardoAI и Ideogram
Значки, сгенерированные в Ideogram
Промпт: «Create a set of stylish enamel pin designs for the smart bottle brand ABZU, inspired by water and Sumerian motifs. The pins should include elements like waves, water ripples, and ancient Sumerian symbols (such as cuneiform patterns, stylized depictions of the god Abzu, or Mesopotamian temples). Each pin should be clean, modern, and visually appealing, featuring a mix of blue, turquoise, and gold colors to emphasize the water theme and ancient heritage. The pins should be simple yet detailed enough to evoke a sense of elegance and mythology while representing the ABZU brand.»
Шопперы, созданные в Ideogram
Шопперы, созданные в Ideogram и LeonardoAI
Шопперы, созданные в Ideogram
Промпт: «Design tote bags for the ABZU smart bottle brand, combining water and Sumerian motifs. Use natural canvas or light blue fabric with elements like the ABZU logo, wave patterns, fish motifs, and Mesopotamian symbols in shades of blue and turquoise. The design should be minimalist, artistic, and eco-friendly.»
